Digital news to watch: changes are being made to Google Tag Manager
In this month’s digital news, starting on 10 April 2025, containers with Google Ads and Floodlight tags will automatically load
Unlocking the Power of Benchmarking in GA4: What You Need to Know
Google Analytics 4 (GA4) has recently introduced a highly anticipated feature: benchmarking reports. This new tool allows users to compare …
What are the best alternatives to GA4?
If you’re still regretting the end of Universal Analytics, dissatisfied with the GA4 experience, or seeking a more privacy-focused tool, …
Elon Musk’s Disillusionment with OpenAI: From Open Source to Profit Focus
During a recent interview with Jordan Peterson, Elon Musk, co-founder of OpenAI. Expressed concerns about OpenAi turning away from its
Google scraps decision to eliminate third party cookies on Chrome.
What are the new changes to expect? After their initial announcement with plans to remove third-party cookies, Google declared on
Google Analytics 4: The Transition from Conversions to Key Events
In order to maintain consistency in reporting across Google Analytics and Google Ads, Google has recently renamed conversions to ‘key
How to set up Consent Mode v2 in Google Tag Manager (GTM)
Follow our step-by-step guide to help you through the process of setting up Google Consent Mode v2 in Google Tag
Google Play Integration in GA4
The partnership between Google Analytics 4 (GA4) and Google Play has opened new avenues for marketers looking for deeper insights
What is Google Consent Mode v2
As Google plans to sunset third-party cookies this year, the need for enhanced privacy measures takes centre stage. For customers