It all started with a single idea.💡 A spark that ignited a revolution in the digital marketing industry.

Meet John Readman, our CEO and retail expert with over 25 years’ experience growing agencies and brands. John had a bold plan to revolutionize the way agencies and brands approach their digital marketing strategies using machine learning and AI to help digital marketers know exactly where to invest their next pound, dollar, euro, or yen.

Enter Bonamy Grimes, John’s friend and co-founder of SkyScanner, the UK’s first tech unicorn. Bonamy was the perfect partner for John’s vision. As the creator of the world’s best flight search engine, Bonamy understood the challenges of collating and consolidating huge amounts of data sets into one place, and the need for agencies and brands to have a more transparent view on performance and media spend.

And so, BOSCO™ was born. Just like SkyScanner did for booking flights, BOSCO™ provides media buyers and planners with the ultimate platform for choosing the right media to invest in. With advanced machine learning and AI at its core, BOSCO™ helps agencies and brands finally take control of their digital marketing.