Competitor benchmarking: know where you stand, and outperform
Beat the competition online. Compare and monitor your digital marketing performance against your competitors and see where you stack up today.
What’s the main challenge you’re facing right now?
360° view of the competitive landscape
Keep your chosen competitors close
Monitor your digital performance and visibility against your closest chosen competitors and see how your performance compares. Uncover their strengths and weaknesses with simplified scoring across key performance indicators.
Save money on multiple benchmarking tools
The only benchmarking you need
Don’t shell out for different benchmarking tools for your SEO, paid search and other digital marketing performance. Using ASK BOSCO® means you’ll save money by using a single, unified service for a fraction of the cost.
Monitor performance over times
Identify your progress compared to your competitors' time
Our competitor benchmarking feature automatically backdates past digital marketing performance so you can easily identify trends and shifts and review the impact of your marketing efforts over time.
Instant visibility of strengths and weaknesses over competitors
Stay ahead of the curve
See who’s leading the pack and who’s falling behind at a glance with the ASK BOSCO® Index overall score, and share instant competitor insights in board reports and when pitching to clients. ASK BOSCO® benchmarking feature pulls in reliable data from reputable third-party sources, ensuring that the insights you get are accurate and trustworthy. You can effortlessly share valuable competitor insights, confident that your data is backed by reliable, accurate information - without all the manual effort.
Join 1000+ happy customers
What’s your ASK BOSCO® Index Score?
ASK BOSCO® evaluates performance across four key categories: Paid Search, SEO, Other Digital Marketing, and Website Health. You receive scores for each key category, as well as a combined ‘Overall ASK BOSCO® Index Score’.
Paid search
We evaluate your website’s traffic, value, market share, and onsite engagement from paid digital marketing efforts. This includes PPC, Shopping Ads, and Display Ads displayed on search engines including Google and Bing.
SEO
We analyze your website’s traffic, value, market share, and onsite engagement generated from organic digital marketing activities. This includes search engines such as Google and Bing.
Other digital marketing
We measure the effectiveness of your non-paid and non-traditionally organic traffic sources, including email, direct, social media, and referrals. We look at onsite engagement metrics and the volume of traffic from these sources to your website.
Website health
We analyze your website’s overall health using Google Lighthouse. Including Accessibility, Google Best Practices, SEO Score, and Performance Score. Metrics such as site speed contribute to generating this score, ensuring a holistic assessment of your website’s performance.
Beat the competition
Power your digital growth with comprehensive competitive analysis.
CMO/marketing teams
- Monitor your visibility against your closest chosen competitors.
- Review the impact of your paid search and SEO strategy over time with an easy-to-report-on metric.
- Save time researching competitors’ web presence and performance.
- Use data-driven competitor insights to optimize your digital channels and understand where improvements are needed.
C-suite
- Gain a high-level overview of the company's digital competitiveness in order to inform strategic decisions and investments.
- Monitor performance trends and patterns and areas of improvement or potential threats.
- Save money on benchmarking services by using one unified service for a fraction of the price.
- Strengthen stakeholder communication by demonstrating how you stack up against competitors in key metrics.
Agency
- Aide client reporting showcasing improvements, areas for growth, and the value your agency is making in driving results.
- Provide actionable insights to help clients outperform competitors and achieve their digital marketing goals.
- Win new clients by using competitor insights for pitches and RFPs
- Upsell to existing clients by spotting areas of weakness that your agency can fulfill.
Recognized by users as an invaluable competitor benchmarking feature
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How does the ASK BOSCO® competitor benchmarking work?
ASK BOSCO has been developed by our leading marketers to determine the most impactful metrics to measure. You and your competitors are ranked against four key categories: Paid Search, SEO, Other Digital Marketing, and Website Health. You’ll receive a combined score (your Overall ASK BOSCO® Index Score), as well as individual scores for each category. The platform pulls out insights from these scores to uncover opportunities to grow your market share.
What is the ASK BOSCO® Index?
The ASK BOSCO® Index is the competitive scoring system within the ASK BOSCO® Competitor Benchmarking feature that allows you to compare your online performance against the competitors within your sector. Think of it as the credit score of digital marketing.
What is a ‘good’ ASK BOSCO® Index Score?
An ASK BOSCO® Index score of 400-600 indicates good performance compared to your competitors. Scores above 600 signify exceptional performance, while scores below 400 suggest room for improvement.
Can I choose the competitors to benchmark against?
Yes! You can pick and choose your own competitors, and add new competitors as the market shifts. There’s no limit to the number of competitors you benchmark against, however we recommend sticking to no more than 10 at a time to make sure comparisons are relevant and insightful.