Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
BOSCO™ at Shoptalk Europe 2022
The team here at BOSCO™ powered by Modo25 are excited to announce that we will be attending and sponsoring ...
How has iOS 14 affected paid media marketing on Facebook?
We recently hosted a webinar to discuss the ongoing effects of the iOS 14 updates on the digital and paid ...
Ad budget planning – from Russian roulette to predictable prowess
Today’s marketers are often tasked with balancing campaign efforts across a range of different media channels, this can make ...
Goodbye ETAs: Google are sunsetting Expanded Text Ads
Google have announced that you’ll no longer be able to edit or create Expanded Text Ads (ETAs) after 30 June. ...
How to optimise your paid social campaigns
Social media marketing has become one of the pillars of most digital marketing strategies today. A comprehensive social strategy ...
Getting your GA and GA4 tracking right for Facebook (Meta)
Are you a digital marketer struggling to set up your Facebook tracking with the latest version of Google Analytics ...