Digital marketing news & insights
Where should we send your updates to?
Pinned post
How to plan your first-party data strategy: A beginner’s guide
All blog posts
Google launches the Universal Commerce Protocol (UCP) in the US
TLDR: Google (with Shopify and retail partners) has launched the Universal Commerce Protocol (UCP). This open-standard API framework lets AI […]
Digital news to watch: Apple and Google partner to power Siri with Gemini AI
In this month’s digital news, Apple has officially joined forces with Google to integrate the “Gemini” artificial intelligence into its […]
Ecommerce & SEO Conferences to Attend in 2026
TLDR: 2026 is shaping up to be a landmark year for ecommerce and SEO professionals, with global events spotlighting AI-powered […]
Understanding GA4 conversions, events and tracking
TLDR: Conversion tracking in GA4 is built around events, with important actions marked as key events (conversions). Unlike Universal Analytics […]
An ASK BOSCO® guide to marketing funnels
TLDR: Luke is the Head of Digital Optimization, specialising in CRO, analytics, design, and data-driven experimentation. Starting his career in […]
ROI vs ROAS in PPC: What’s the difference and how should you use them?
TLDR: ROI tells you whether you actually made any money. ROAS tells you how efficient your ad spend was. ROI […]
Digital news to watch: AI boosts Search Console insights
In this month’s digital news, Google Search Central has rolled out a new AI-powered configuration feature within Search Console, aimed […]
What is content SEO?
TLDR: Content SEO is the practice of creating high-quality, search-optimized content that helps your website rank for relevant queries. It […]
