Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
How to measure cross-channel performance
Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are ...
PPC Budget Tips: How much should I spend on PPC?
PPC, or pay-per-click, is an important part of any digital marketing strategy. It’s a powerful tool that can help ...
Why AI is the future of digital marketing
Artificial intelligence (AI) is already beginning to revolutionise the way that businesses market their products and services, and its ...
Expert insight from BOSCO on Black Friday 2022
Black Friday is one of the biggest shopping days of the year, followed by Cyber Monday where the emphasis ...
We predict the best and worst prepared retailers for Black Friday 2022
An estimated £8.7 billion is expected to be spent during Black Friday and Cyber Monday but with consumer confidence ...
Twitter confirms blue tick fee: Would you pay to be verified?
Social media platform Twitter has confirmed that they will allow users to purchase blue tick verification. In an Apple ...