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Your next best sales channel is ChatGPT, not an AI agent
TLDR: Over Black Friday 2025, a billion dollar luxury handbag business saw conversion rates of 30 to 45% from shoppers […]
Ecommerce Marketing News Weekly: Instagram Live Ads x Shopify Canvas
The latest ecommerce news in marketing, measurement and Shopify. (October 5, 2026) Shopify launches Canvas for online store design Shopify’s […]
Our CEO, John Readman, is Ecommerce Personality of the Year 2026
Our Founder and CEO, John Readman, has been named UK Ecommerce Business Personality of the Year at the UK eCommerce […]
Google Ads vs. Meta Ads: Which should you use, and when?
TLDR: Google Ads and Meta Ads aren’t competitors, they’re different tools for different jobs. Google Ads captures existing intent: people […]
Shopify accessibility guide: Conversion, SEO and legal risks
TLDR: Accessibility toolbar users on one luxury Shopify store drove 6% of revenue and converted at six times the ecommerce […]
Agentic commerce: How Shopify brands win when AI shops on price
TLDR: AI shopping agents will narrow choices to a shortlist, and in price driven categories that squeezes margin. To get […]
Ecommerce Marketing News Weekly: Shopify Session Changes x ChatGPT Ads
The latest ecommerce news in marketing, measurement and Shopify. (Sept 28, 2026) ChatGPT Ads on Shopify is live OpenAI has […]
How to calculate customer lifetime value in 2026
TLDR: Customer lifetime value (CLV) is the total revenue a customer generates over their entire relationship with your business. On […]
