Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
How to find the right keywords for SEO
The number of people that shop online has significantly increased since the pandemic, and most businesses have made the ...
Types of predictive analytics models and how they work
Predictive analytics is a complex but necessary technique used in many industries today. To understand and educate people on the topic ...
How to evaluate your SEO performance: Key SEO performance metrics
If you can't track it, you can't improve it. Measuring the impact of your work and ongoing refinement is critical ...
Assessing the performance of your marketing channels: Key metrics to track
When measuring your marketing activity and campaigns, not all metrics are considered equal. You could be focusing on the wrong ...
What is predictive analytics & how it is used
If you're involved in data science and forecasting, you'll have more than likely come across predictive analytics. This term ...
Rethinking attribution modelling with our CEO John Readman
Our CEO John Readman has recently featured on the ‘Real Marketers Podcast’ by app developers, Lumavate, discussing attribution modelling ...