Digital marketing news & insights
Where should we send your updates to?
All blog posts
How to use PMax without losing control
TLDR: Performance Max (PMax) gives Google’s algorithm a lot of power and without the right setup, it’ll use that power in ways that don’t serve […]
How to build a creative testing system for paid social
TLDR: Most paid social teams test creatives. Far fewer have a system for it. Without a structured approach, a clear […]
Why plugging your marketing data into Claude without a plan is a risk you can’t afford
TLDR: AI tools like Claude are powerful, but connecting them directly to your marketing platforms, ad accounts, and raw data […]
How to fix affiliate attribution: A practical guide for 2026
TLDR: The move from Universal Analytics to GA4 fundamentally changed how affiliate performance is measured, and most programmes are still […]
Stop building dashboards. Just ask AI Studio
Introducing AI Studio in ASK BOSCO®. Stop manually building dashboards. Just describe what you need and AI Studio builds the […]
How to measure PPC ROI without third-party cookies, a practical guide
TLDR: Cookies are disappearing, platforms are modelling more, and attribution gaps are widening. But measuring PPC performance is still very […]
How to set up Google Ads Consent Mode v2
TLDR: Consent Mode v2 is Google’s framework for managing user consent signals across your tags and it’s non-negotiable if you […]
Digital news to watch: Google Ads Terms of Service updated for AI changes after 8 years
In this month’s digital news, Google has updated its Google Ads Terms of Service for the first time in eight […]
