Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
How to Forecast ROI on Facebook Ads
Facebook advertising can be a powerful tool for generating leads, driving traffic, and increasing sales. But with so many ...
Snow + Rock ranked top UK outdoor clothing retailer
The outdoor clothing sector has seen significant growth in recent years, driven by a growing interest in outdoor activities ...
How much should I spend on Facebook ads?
Facebook ads are an essential aspect of any comprehensive digital marketing strategy. They allow you to reach a large ...
How to measure cross-channel performance
Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are ...
PPC Budget Tips: How much should I spend on PPC?
PPC, or pay-per-click, is an important part of any digital marketing strategy. It’s a powerful tool that can help ...
Why AI is the future of digital marketing
Artificial intelligence (AI) is already beginning to revolutionise the way that businesses market their products and services, and its ...