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How to plan your first-party data strategy: A beginner’s guide

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Google Ads vs. Facebook Ads: Which is better for your business?

Google Ads vs. Facebook Ads: Which is better for your business?

If you’re a business owner or marketer, you’ve probably wondered not just which platform to use, but whether you actually […]

Digital news to watch: Google’s new MUVERA algorithm improves Search

Digital news to watch: Google’s new MUVERA algorithm improves Search

In this month’s digital news, Google’s new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries. […]

Introducing ASK BOSCO® AI Analyst: Get instant answers from your marketing data

Introducing ASK BOSCO® AI Analyst: Get instant answers from your marketing data

Spreadsheets. Dashboards. Filters. Pivot tables. For years, we’ve relied on them to interpret data and answer business questions. But what […]

The 5 best data visualization tools for marketers

The 5 best data visualization tools for marketers

TLDR: What you need to know about data visualization tools Data visualization tools are essential for turning raw marketing data […]

ASK BOSCO® secures £4.1m investment to accelerate growth

ASK BOSCO® secures £4.1m investment to accelerate growth

We’ve got some exciting news to share: ASK BOSCO® has secured a £4.1 million investment from Gresham House Ventures – […]

Understanding bounce rate in Google Analytics

Understanding bounce rate in Google Analytics

TLDR: Google Analytics bounce rate explained  Bounce rate in Google Analytics measures the percentage of users who land on a […]

Best performing UK health & beauty retailers in digital marketing

Best performing UK health & beauty retailers in digital marketing

TLDR: The UK online health and beauty sector saw strong growth, with sales up 11% year on year, driven largely […]

The top 10 Meta Ad Metrics you need to know

The top 10 Meta Ad Metrics you need to know

TLDR: What are the top 10 Meta Ad metrics you should be using? When it comes to Facebook and Instagram […]

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