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The most important Shopify KPIs marketers should actually be tracking
TLDR: For Shopify brands and the agencies managing them, the metrics that matter most go well beyond what any single […]
Digital news to watch: X announces a rebuilt ad platform powered by AI
In this month’s digital news, X (formerly Twitter) has launched a phased rollout of a rebuilt, AI-powered advertising platform, aiming […]
How to build a first-party data strategy for Google Ads in 2026
TLDR: Third-party cookies are disappearing and with them a lot of the targeting precision PPC has relied on. This guide […]
How to plan your Shopify marketing budget using data (not guesswork)
TLDR: Most Shopify marketing budgets are built on disconnected data, gut feel, and last year’s spreadsheet. This guide covers how […]
The future of Marketing Mix Modelling: What is MMM and why does it matter now?
TLDR: Marketing Mix Modelling (MMM) is a statistical technique that measures the impact of all marketing activity on revenue, online […]
Digital news to watch: Google Core Update penalises aggregator sites
In this month’s digital news, nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, […]
Why measurement is going to be the most important thing in marketing in 2026
TLDR: The way consumers discover, research, and buy products is changing faster than most brands can keep up with. AI […]
How to set up KPI alerts in ASK BOSCO® (And never miss a metric again)
TLDR: ASK BOSCO® KPI Alerts let you set up automated email notifications for the metrics that matter most to you. […]
