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Blog2023-07-24T13:53:10+01:00

Digital marketing news & insights

News and opinion pieces from the world of digital marketing and data.

Google Play Integration in GA4 

The partnership between Google Analytics 4 (GA4) and Google Play has opened new avenues for marketers looking for deeper insights ...

What is Google Consent Mode v2

As Google plans to sunset third-party cookies this year, the need for enhanced privacy measures takes centre stage. For customers ...

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