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Best performing UK health & beauty retailers in digital marketing
TLDR: The UK online health and beauty sector saw strong growth, with sales up 11% year on year, driven largely […]
The top 10 Meta Ad Metrics you need to know
When it comes to running Facebook and Instagram ads, success is all about the numbers, or more specifically, the right […]
The ultimate guide to click through rates (CTR’s) and why you need them for reporting.
TLDR: Click through rates in a nutshell Click through rate (CTR) tells you how many people clicked on your ad […]
Digital news to watch: Is contextual marketing the strategy everyone’s missing?
In this month’s digital news, privacy concerns reshape digital marketing, contextual marketing is emerging as a key strategy. Meta is […]
The Essential Guide to Shopify Reporting
If you’re running an ecommerce store on Shopify, you’ll have access to built-in reports. These reports can help you make […]
Understanding AI Overviews and their impact on SEO
AI-generated summaries such as Google’s AI Overviews are reshaping how users interact with search engine results pages (SERPs). This presents […]
Google Search Console vs Google Analytics: What’s the difference and why you need both
TLDR: When it comes to website performance analysis, GSC (Google Search Console) focuses on SEO metrics, providing insights into how a […]
Who’s winning women’s online fashion? The ASK BOSCO® UK top 10 list is in
TLDR: Women’s clothing remains the largest segment of the UK fashion market, valued at £47.2 billion. Fast-fashion giants like Shein […]
