AI budgeting planning: for confident forecasting & scenario planning
Imagine having the power to make informed decisions that maximize your profits. ASK BOSCO®’s advanced AI and statistical modelling take the guesswork out of budget planning, telling you exactly where to invest your PPC and social media budgets for the best returns.
Create campaign-level budget plans for optimum results
Maximize online performance with AI
ASK BOSCO®’s marketing budget planner combines your data and advanced statistical modelling to predict where to allocate your budgets to get the best results for your spend.
Uncover new opportunities
Identify where new sales opportunities lie and learn where and how to allocate your budget to maximize performance based on your KPIs.
Scenario-based budgets in less than a minute
Create multiple budgets and multiple scenarios
Quickly create multiple plans tailored to different budgets and scenarios, allowing you to simulate different ‘what if’ strategies. Then confidently present budget allocations and forecasted returns to your team or clients.
Tailor-made budget plan
Review your tailor-made budget plan and forecasting insights in a comprehensive dashboard – action these recommendations to optimize your activity and achieve results.
Reduce wasted ad spend by 80%
Take the guesswork out of your forecasting
Make quick, informed PPC budget projections based on data insights, not guesswork. Trust AI-based modelling to maximize online performance and increase ROI.
Cross-channel budgeting & scenario planning
Optimize resource allocation, ensuring that funds are directed toward the most effective channels and strategies based on real-time data and predictive analytics.
Campaign-level budget planning
Like having your own data scientist on call 24/7
Plan and strategize with confidence. No more spreadsheets, you can set your budget plans down to campaign level for the next 12 months at the push of a button - no data science PhD required.
Over 90% proven forecasting accuracy
Our platform guides you to where to allocate your budget with pinpoint precision.
Join 1000+ happy customers
Supercharge your ad spend
Embrace a data-driven approach to marketing budget forecasting.
CMO/marketing teams
- Allocate budgets more effectively across channels, reducing inefficiencies and boosting ROI
- Access instant, data-backed recommendations based on various scenarios that help refine strategies and adapt to changing market conditions quickly
- Easily and continuously monitor campaign effectiveness to proactively boost underperforming investments
- Pivot quickly in response to shifts in consumer behaviour or market trends, keeping campaigns relevant and effective
CFO/C-suite
- Get a clearer picture of the potential return of your team’s efforts with accurate marketing expenditure prediction
- Make strategic, long-term business decisions with confidence with detailed insights into marketing spend efficiency
- Hold teams accountable for performance against key business objectives with better transparency over spending
- Ensure budgets are optimized to deliver the highest possible return on investment, increasing overall profitability and efficiency
Agency
- Create fast, accurate, and reliable budget plans that optimize your clients' budgets, driven by data and designed with their best interests
- Design and adjust campaigns based on different scenarios and budgets, saving hours and days of your team’s time
- Improve business pitching with instant plans and forecasts available to share with prospects
- Demonstrate your agency’s ROI and gain a competitive edge by offering clients cutting-edge solutions that improve campaign performance and cost efficiency
Get the most out of your key channels
Multi-channel budgeting
Optimize spend allocation by channel performance.
Paid media budgeting
Know exactly where to place ad spend online.
Campaign-level budget planning
Confidently allocate your budget to specific marketing campaigns for maximum effectiveness
Increase revenue potential with AI marketing budget planning
Discover how the ASK BOSCO® budget planner intelligently creates budget plans that suggest optimal allocation of your budget across channels and campaigns for even better results.
Target-driven
Tailor your budget plan to specific goals, whether converting more leads, maximizing clicks, driving revenue, or reducing ad spend.
Cross-channel optimization
Compare performance across all marketing channels, ensuring your spend is allocated where it drives the best results.
Easily exportable
Export, save, share, and drill down into detailed budget plans for better collaboration and review.
Compare plans & predictions
Use intelligent forecasting to simulate different budget scenarios, identifying the most profitable strategies.
Plan budgets down to campaign level
Receive recommendations on where to allocate spend at campaign level for optimized results.
Real-time adjustments
Make quick, data-driven adjustments to budgets in response to campaign performance shifts, maximizing efficiency.
Forecast in confidence
ASK BOSCO® budget planner forecasts with 90%+ accuracy. With robust and reliable algorithms written by PhD-level data scientists, you can have confidence in the forecasting predictions.
Recognized by users as the ultimate AI marketing budget planner
Reviews
(44 reviews)
ASK BOSCO® has been game changing, allowing us to stitch together complex data sets and forecast with incredible accuracy for our clients. It is now an essential part of our agency tech stack
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How does ASK BOSCO® Budget Planner ensure the accuracy of its forecasts?
ASK BOSCO® uses advanced machine learning and statistical modelling to analyze historical campaign data and key performance metrics. This allows the platform to identify patterns and relationships, resulting in accurate forecasts for future campaign performance.
Can I create scenario-based budget plans?
Yes! You can create as many plans as you wish, based on various scenarios and budgets. You can then pull two budget plan overviews together and review the forecasted results for each approach side-by-side to help you make better decisions on where to allocate your spend for maximum results.
What kind of expertise backs the ASK BOSCO® Budget Planner?
The development of the Budget Planner has been refined through years of testing and the expertise of numerous PhD-level professionals. Their knowledge ensures that the algorithms are robust and reliable, giving you confidence in the outcomes produced by the platform.
What if I have limited data or experience with forecasting and/or budget planning?
The Budget Planner is designed to be user-friendly, guiding you through the input process without needing extensive knowledge of AI or statistical modeling. Even with limited data, the platform generates forecasts and recommendations to help you make informed decisions.
How does ASK BOSCO® handle potential biases in the data?
We actively monitor and update the algorithms to reduce potential biases that may arise from the data. Continuous refinement and testing ensure that the recommendations are fair and reliable, based on comprehensive analysis rather than skewed data. We also take into account recent and year-over-year trends, seasonality, and holidays.
Can I customize the Budget Planner to fit my specific needs?
Yes. The Budget Planner is flexible and allows you to set individual channel goals, campaign goals, constraints, and exclusions tailored to your marketing objectives. This customization ensures that the tool works effectively for your unique business situation. ASK BOSCO® budget planner is suitable for all ranges of marketing budget.