In this month’s digital news, starting on 10 April 2025, containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events. Google may introduce channel reporting for PMax campaigns, as revealed at a Google Think event in Amsterdam.
Google Tag Manager has introduced several enhancements to improve data management and user experience. Chat GPT describes the new model as their “largest and best model for chat yet.” It offers natural conversations, higher emotional intelligence, and a reduction in AI hallucinations.
Google Tag Manager containers will automatically load a Google tag starting in April 2025
Currently, Google Tag Manager containers send events before loading a Google tag. Starting on 10 April 2025. Containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events. This small change improves the reliability of your Google Ads tracking and will not harm measurement performance. For many users, it will increase the volume of measurement data.
Google Tag Manager will also have:
- One-click access to features: Turn on features like enhanced conversions, cross-domain tracking and Auto-events easily from your Google tag settings page.
- Smoother data collection. If you’ve agreed to our customer data Terms of Service, we’ll automatically enable ‘User-provided data’ collection across your events. Your Google tag’s settings, like user-provided data, will apply to events sent by Tag Manager the same way that they apply to events sent by in-page code.
Read more here.
Google Ads may get channel reporting for PMax campaigns
Google may introduce channel reporting for Performance Max campaigns. As revealed at a Google Think event in Amsterdam. A removed slide indicated this feature would enhance transparency and control. Since its 2021 launch, PMax has faced criticism for its lack of visibility into budget distribution across Google channels. Experts say this update could improve optimisation. Though some doubt its usefulness.
Read more here.
GPT-4.5 Just dropped (And It’s All About EQ, Not IQ)
Unlike other advanced models that focus on complex reasoning (like OpenAI’s o1 or o3). GPT-4.5 doesn’t “think” more deeply, at least not in the traditional sense of chain, of-thought reasoning. Instead, it scales up the raw power of the GPT approach. Pulling in more data and more compute to create a smarter, more empathetic chat experience.
OpenAI says it’s more factually accurate than previous models across a broad range of knowledge. They also say it has a better grasp of when to respond briefly and when to dive deep, a kind of social awareness that plays out in more personable conversations.
Read more here.
Google tag now uses service workers, when available, to send data to server-side Tag Manager
Google Tag Manager has introduced several enhancements to improve data management and user experience. Google Tag and Google Tag Manager will no longer support Microsoft Internet Explorer. Aligning with Microsoft’s decision to end support for the browser. This change includes the addition of a new Tag Diagnostics tool to help users identify and resolve issues with website tags. Ensuring accurate data collection. Additionally, the Tag Manager Consent APIs have been updated to process consent changes before any queued items in the data layer. Ensuring consistent consent states across all tags fired by the same event.
Read more here.
Google Ads stop running for some advertisers
From 1st March 2025, some advertisers noticed their Google Ads were not serving, with zero impressions or clicks. Complaints flooded the Google Ads Forum. But Google remained silent over the weekend. The cause was unclear, with theories linking it to enhanced CPC deprecation or Google Business Profile connections. On 3rd March, Google confirmed the issue, citing a “small number” of affected accounts. A few hours later, they announced the problem had been resolved. Advertisers were advised to check if their ads ran and contact Google if the issues persisted. The exact cause remains uncertain.
Read more here.
Google AI Overviews Trending Toward Authoritative Sites
Google’s AI Overviews (AIO) are favouring authoritative sites within their AI generated answers for the health and B2B tech industries. Whilst ecommerce and entertainment queries have been found to trigger less AI answers. AIO presence has been varying over time and by industry but the current shift shows that healthcare, education and B2B tech continue to show increasing presence, with the travel, restaurant and insurance sectors also trending upwards. Ecommerce and entertainment AIO presence has dropped, suggesting more alignment with traditional search features such as product grids and in-platform experiences. Of the sites appearing within AIO for the industries with growing presence, BrightEdge’s research found more of these to be from authoritative sites with strong user trust.
Read more here.
For more information on any of these stories, or for support with ASK BOSCO®, please get in contact with our team, team@askbosco.com.
