Why your AI content sounds generic (and how to fix it)
TLDR: AI content often sounds generic because inputs and prompts are too generic, and not specific to your brand. FireBelly
Shoptalk Fall 2026 Side Events: Complete Guide
Our team is heading out to Nashville for Shoptalk Fall 2026, and while we were planning the week, we went
AI is changing how consumers shop, is your product data ready?
A new report from IMRG and Shopify, The Future of AI Shopping, surveyed 1,000 UK consumers to understand how AI
Why measurement is going to be the most important thing in marketing in 2026
TLDR: The way consumers discover, research, and buy products is changing faster than most brands can keep up with. AI
Who will win the AI Search race? Google vs ChatGPT vs LLM search engines
TLDR: The AI search race will not produce a single winner because AI is not replacing search. The future belongs
Google launches the Universal Commerce Protocol (UCP) in the US
TLDR: Google (with Shopify and retail partners) has launched the Universal Commerce Protocol (UCP). This open-standard API framework lets AI
How to use AI to reduce your PPC costs & unlock a bigger SEO budget – summarizing a talk from John Readman at brightonSEO
Our founder and CEO John Readman was invited to take the stage at brightonSEO this year. He delivered a talk