Shopify structured data: How to get found by AI agents
TLDR: AI agents read the same structured data as search engines, so strong SEO on Shopify gets you found. Check
Your next best sales channel is ChatGPT, not an AI agent
TLDR: Over Black Friday 2025, a billion dollar luxury handbag business saw conversion rates of 30 to 45% from shoppers
Shopify accessibility guide: Conversion, SEO and legal risks
TLDR: Accessibility toolbar users on one luxury Shopify store drove 6% of revenue and converted at six times the ecommerce
Agentic commerce: How Shopify brands win when AI shops on price
TLDR: AI shopping agents will narrow choices to a shortlist, and in price driven categories that squeezes margin. To get
Why your AI content sounds generic (and how to fix it)
TLDR: AI content often sounds generic because inputs and prompts are too generic, and not specific to your brand. FireBelly
Shoptalk Fall 2026 Side Events: Complete Guide
Our team is heading out to Nashville for Shoptalk Fall 2026, and while we were planning the week, we went
AI is changing how consumers shop, is your product data ready?
A new report from IMRG and Shopify, The Future of AI Shopping, surveyed 1,000 UK consumers to understand how AI
Why measurement is going to be the most important thing in marketing in 2026
TLDR: The way consumers discover, research, and buy products is changing faster than most brands can keep up with. AI
Who will win the AI Search race? Google vs ChatGPT vs LLM search engines
TLDR: The AI search race will not produce a single winner because AI is not replacing search. The future belongs