Why measurement is going to be the most important thing in marketing in 2026
TLDR: The way consumers discover, research, and buy products is changing faster than most brands can keep up with. AI […]
Who will win the AI Search race? Google vs ChatGPT vs LLM search engines
TLDR: The AI search race will not produce a single winner because AI is not replacing search. The future belongs
Google launches the Universal Commerce Protocol (UCP) in the US
TLDR: Google (with Shopify and retail partners) has launched the Universal Commerce Protocol (UCP). This open-standard API framework lets AI
How to use AI to reduce your PPC costs & unlock a bigger SEO budget – summarizing a talk from John Readman at brightonSEO
Our founder and CEO John Readman was invited to take the stage at brightonSEO this year. He delivered a talk