A new report from IMRG and Shopify, The Future of AI Shopping, surveyed 1,000 UK consumers to understand how AI is reshaping product discovery, trust, and the path to purchase and the findings matter for every retailer thinking about their AI strategy.
The report digs into where consumers currently rely on AI to discover brands, which AI tools they trust most for product recommendations, and how they search on platforms like ChatGPT and Gemini. It also explores attitudes toward AI-driven personalization and data sharing, whether shoppers are willing to buy directly through AI, and what would need to change to build that confidence. Shopify rounds it out with five practical tips for retailers preparing for the next phase of AI commerce.
One theme runs through the whole report: accurate, well-structured product data is quickly becoming the foundation of AI-era visibility. If AI platforms are recommending products based on the data they can access, retailers with clean, consistent, and complete product information have a real advantage — and this is exactly where ASK BOSCO® comes in, giving retailers one place to connect their sales and marketing data and make sense of performance across every channel, AI included.
Get the full report from IMRG here.
