The top 7 ecommerce budget planning errors in analytics (and how to fix them)
TLDR: Most ecommerce brands aren’t losing budget because they’re spending too much, they’re losing it because they’re making decisions on […]
The most important Shopify KPIs marketers should actually be tracking
TLDR: For Shopify brands and the agencies managing them, the metrics that matter most go well beyond what any single
How to plan your Shopify marketing budget using data (not guesswork)
TLDR: Most Shopify marketing budgets are built on disconnected data, gut feel, and last year’s spreadsheet. This guide covers how
How to set up KPI alerts in ASK BOSCO® (And never miss a metric again)
TLDR: ASK BOSCO® KPI Alerts let you set up automated email notifications for the metrics that matter most to you.
ASK BOSCO® AI Analyst: now more powerful, faster and clearer
TLDR: ASK BOSCO® AI Analyst has had its biggest ever upgrade. Ask questions in plain English, get verified, visualized answers
Top activewear & athleisure brands ranked by the ASK BOSCO® Index
TLDR: Athleisure is thriving and competitive, driven by social media and a demand for versatile, high-quality, everyday clothing. Customer acquisition
New feature: Grouping and Styling in Reporting dashboards
TLDR: ASK BOSCO® lets you group related visualizations and notes to create cleaner, more structured dashboards. You can also fully
New feature: Asking “Why” questions in ASK BOSCO®
TLDR: ASK BOSCO® AI Analyst now supports ‘why’ questions, allowing you to ask natural-language follow-ups like “Why did my sales
Top online gifting & occasions retailers ranked by the ASK BOSCO® Index
TLDR: In the £40B+ UK gifting and occasions market, success depends on owning “life moments” through personalisation, loyalty, and cross-sell. Currently,