How to Connect Google Search Console to GA4: A Step-by-Step Guide
Google Search Console (GSC) and Google Analytics 4 (GA4) are powerful tools that provide valuable insights into your website’s performance […]
Changes to Channel Groupings in Google Analytics 4
One of the latest exciting features Google has released is the GA4 custom channel groups, which gives users the flexibility
A closer look at GA4 referral exclusion lists: “List Unwanted Referrals”
For those who are new to GA4 or still finding their way around it, you might discover that you’re unsure
How to set up a new user on GA4
Are you new to GA4 and would like to know how to set up a new user? Do you
My checklist: What should you avoid when migrating from UA to GA4
As you will no doubt be aware, UA is being discontinued on July 1, 2023. If you’re still using Google
GA4 and Estimated Totals: Why don’t they add up?
As you undoubtedly know already, as of the 1st July 2023, Universal Analytics will be sunsetted, and GA4 (Google Analytics
The ultimate guide to GA4 attribution models: How to track your marketing success
In the world of digital marketing, attribution is the process of assigning credit to the various touchpoints a customer interacts
Are you ready for GA4?
Ready or not, Google Analytics is sunsetting next year. Google has announced that Universal Analytics will be replaced with a
Getting your GA and GA4 tracking right for Facebook (Meta)
Are you a digital marketer struggling to set up your Facebook tracking with the latest version of Google Analytics (GA)?