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ROI vs ROAS in PPC: What’s the difference and how should you use them?
TLDR: ROI tells you whether you actually made any money. ROAS tells you how efficient your ad spend was. ROI […]
Digital news to watch: AI boosts Search Console insights
In this month’s digital news, Google Search Central has rolled out a new AI-powered configuration feature within Search Console, aimed […]
What is content SEO?
TLDR: Content SEO is the practice of creating high-quality, search-optimized content that helps your website rank for relevant queries. It […]
Top activewear & athleisure brands ranked by the ASK BOSCO® Index
TLDR: Athleisure is thriving and competitive, driven by social media and a demand for versatile, high-quality, everyday clothing. Customer acquisition […]
The top ecommerce events to attend in 2026
TLDR: 2026 is shaping up to be a landmark year for ecommerce professionals, with global events spotlighting AI, data, logistics, […]
New feature: Grouping and Styling in Reporting dashboards
TLDR: ASK BOSCO® lets you group related visualizations and notes to create cleaner, more structured dashboards. You can also fully […]
John Readman named AI Entrepreneur of the year at the Great British Entrepreneur Awards
Our CEO and Founder, John Readman, has been crowned AI Entrepreneur of the Year at the Great British Entrepreneur Awards […]
Digital news to watch: Google introduces a total budget campaign within PMax
In this month’s digital news, Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. […]
