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Ecommerce Marketing News Weekly: ChatGPT UTM Tracking x Shopify Hydrogen
The latest ecommerce news in marketing, measurement and Shopify. (October 19, 2026) Shopify’s new Hydrogen works with any JavaScript framework […]
Shopify structured data: How to get found by AI agents
TLDR: AI agents read the same structured data as search engines, so strong SEO on Shopify gets you found. Check […]
Ecommerce Marketing News Weekly: AI Holiday Shoppers x ChatGPT Visual Ads
The latest ecommerce news in marketing, measurement and Shopify. (October 12, 2026) 65% of shoppers will use AI this holiday, […]
Data and analytics maturity model explained
TLDR: A data and analytics maturity model maps how an organization moves from simply reporting on what happened to actually […]
Your next best sales channel is ChatGPT, not an AI agent
TLDR: Over Black Friday 2025, a billion dollar luxury handbag business saw conversion rates of 30 to 45% from shoppers […]
Ecommerce Marketing News Weekly: Instagram Live Ads x Shopify Canvas
The latest ecommerce news in marketing, measurement and Shopify. (October 5, 2026) Shopify launches Canvas for online store design Shopify’s […]
Our CEO, John Readman, is Ecommerce Personality of the Year 2026
Our Founder and CEO, John Readman, has been named UK Ecommerce Business Personality of the Year at the UK eCommerce […]
Google Ads vs. Meta Ads: Which should you use, and when?
TLDR: Google Ads and Meta Ads aren’t competitors, they’re different tools for different jobs. Google Ads captures existing intent: people […]
