Modo25, a Leeds-based digital marketing agency, and the creators behind the AI-driven platform ASK BOSCO®, have announced the addition of David Hart as a new board member. David, a seasoned entrepreneur and SaaS product founder, brings over 15 years of industry experience to the growing agency.
With a rich background as a former digital agency owner and multiple SaaS founder, David’s appointment strengthens Modo25’s strategic leadership, as the agency continues to drive marketing technology innovation.
David Hart’s Entrepreneurial Journey
David co-founded the digital agency Codegent in 2004, which later merged with Thin Martian and was sold to Konekt Group. His entrepreneurial prowess extends beyond this, having successfully launched and exited four side projects—demonstrating his ability to turn innovative ideas into thriving businesses.
David also co-founded ScreenCloud, a SaaS digital signage company with a nine-figure annual recurring revenue (ARR) and a global footprint, with offices in the USA, Europe, and Asia. Following his relocation to California to lead ScreenCloud’s US operations, David transitioned out of daily operations to focus on helping agencies develop their own SaaS products.
Currently, David serves as a Non-Executive Director (NED) for four SaaS companies and is the author of Productized: Stop Selling Time & Transition to Selling SaaS. He also shares his extensive knowledge through a popular weekly newsletter.
Strategic Expertise to Propel Modo25 and ASK BOSCO®
In his new role on the board, David will work alongside Modo25 CEO John Readman and COO Abi Liddle, providing governance, strategic direction, and support to the company. His expertise in scaling SaaS companies and building digital-first businesses will be a key asset as Modo25 expands its offerings, particularly with the continued development of ASK BOSCO®.
Modo25 is the driving force behind ASK BOSCO®, an AI-powered reporting and forecasting platform designed to optimise digital marketing spend. The platform leverages machine learning to help retailers and businesses assess the performance of their paid and organic channels in comparison to their competitors.
David expressed his excitement about the new role: “I’m excited to join Modo25 at such a dynamic time for the business. The agency has built something truly special with ASK BOSCO®, and I see significant opportunities for growth in both the digital marketing and MarTech space. I look forward to working with John, Abi, and the wider board to support Modo25’s continued innovation and expansion.”
The Future of Modo25 and ASK BOSCO®
John Readman, CEO of Modo25, also shared his thoughts on the new appointment: “David’s experience in the SaaS industry, combined with his entrepreneurial mindset, will be invaluable as we continue to expand and develop innovative solutions, particularly with our ASK BOSCO® platform.”
Modo25, known for its expertise in marketing technology and supported in-housing, counts leading brands like SGS Engineering, Everything Managed Group, Pavers Shoes, and Great Rail Journeys among its clients. The agency’s forward-thinking approach and strong leadership team position it for continued success, with David Hart’s involvement marking an exciting new chapter.
Stay tuned as Modo25 and ASK BOSCO® continue to evolve and redefine digital marketing technology.
