Digital news to watch: Apple and Google partner to power Siri with Gemini AI

3 min read
January's DNTW

In this month’s digital news, Apple has officially joined forces with Google to integrate the “Gemini” artificial intelligence into its iPhones, iPads, and Macs. OpenAI says AI is nearing a point where everyone could have a personal super-assistant, making access a key equity issue.

Google unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. While the humanoid form factor is likely to stay due to its clear advantages, that doesn’t mean that robots will still stay human. 

Apple and Google partner to power Siri with Gemini AI

Apple has officially joined forces with Google to integrate the “Gemini” artificial intelligence into its iPhones, iPads, and Macs. This partnership means that when you ask Siri a complex question or need help writing an email, Apple’s devices will now use Google’s powerful AI to provide the answers. For the average user, this makes Siri much smarter and more capable of handling natural conversations.

For SEO, this is a monumental shift; because Google’s AI is now the “brain” for billions of Apple devices, your website must be “AI-friendly” to be recommended. To stay visible, businesses must focus on Generative Engine Optimisation (GEO), ensuring their brand information is clear and factual so that the AI feels confident quoting them as a trusted source to iPhone users.

Read more here.

OpenAI’s approach to advertising and expanding access to ChatGPT

OpenAI says AI is nearing a point where everyone could have a personal super-assistant, making access a key equity issue. To widen access, ChatGPT Go is expanding to the US and globally for $8/month, alongside a free tier. Ads will soon be tested in the US on free and Go plans, while paid tiers remain ad-free. OpenAI says ads will be clearly labelled, won’t influence answers, won’t use conversation data, and can be personalised or turned off. The goal is broader access without compromising trust, privacy or answer quality.

Read more here.

Google launches Universal Commerce Protocol for agent-led shopping

Google unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. Additionally, Google is introducing new AI tools for retailers, including branded shopping agents and ad formats optimised for AI-driven discovery.

Read more here.

How human should your humanoid be?

While the humanoid form factor is likely to stay due to its clear advantages, that doesn’t mean that robots will still stay human. Boston Dynamics’ Atlas is an interesting look at a very different vision of what a humanoid robot can and should be. Robots don’t have to be limited to what evolution resulted in. They can be engineered to have capabilities that far exceed humans.

Read more here.

For more information on any of these stories, or for support with ASK BOSCO®, please get in contact with our team, team@askbosco.com. 

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