In this month’s digital news, AWS is cracking down on internal use of EC2 instances among its engineers. Software quality now depends on the constraints set around the agents that wrote it. Time magazine runs a machine-only version of TIME.com that serves sponsored content to AI crawlers instead of humans.
OpenAI is rolling out a product carousel format for ChatGPT ads, letting multiple products from a single retailer appear in one placement. Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk.
Amazon cracks down on ‘CPU waste’ among engineers as agentic AI crunch intensifies
AWS is cracking down on internal use of EC2 instances among its engineers. Engineers have been told to reduce CPU waste to ensure the company has enough CPU capacity to meet customer demand. The increased demand for CPU is due to the rise of AI agentic workloads. Other cloud companies are also seeing high demand for CPUs.
Read more here.
Agentic Code Quality
Software quality now depends on the constraints set around the agents that wrote it. Constraints define what a system is allowed to do. Setting and maintaining these constraints allows developers to build loops that reliably deliver high-quality production software. Agents can propose anything – constraints decide whether a proposal is safe enough, correct, scoped, and useful.
Read more here.
Time’s AI-only ads may be marketing’s next frontier
Time magazine runs a machine-only version of TIME.com that serves sponsored content to AI crawlers instead of humans. Bots like ClaudeBot, OAI-SearchBot, and PerplexityBot see marketing claims and FAQ-style content promoting Ally Bank, while Google’s crawler gets the standard page. Since June, an adtech partner has reformatted pages into “agent ads” designed to influence AI assistant responses rather than individual readers.
Read more here.
LinkedIn is cracking down on AI slop.
The AI writing tools LinkedIn embedded in its own product helped produce the flood of generic content the platform is now suppressing. Posts flagged as AI slop keep their visibility to direct connections but lose recommendation-engine distribution, so higher posting frequency now consumes slots without delivering reach. The line is whether a post contains something only its author or their organisation could provide, a client outcome, a first-party data point, or a specific internal observation. AI used for research and drafting is fine. AI used for thinking is what gets caught.
Read more here.
OpenAI brings product carousels to ChatGPT ads
OpenAI is rolling out a product carousel format for ChatGPT ads, letting multiple products from a single retailer appear in one placement rather than the single-product unit that’s run for five months. The system pulls product data directly from retailer feeds, similar to Google’s Shopping feed, and OpenAI’s own platform decides whether to serve a single ad or a carousel rather than leaving that choice to advertisers. The mechanics are already built to support competing retailers in the same carousel.
Read more here.
Google expands Limited Ad Serving policy across all Ads
Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated policy begins rolling out in August and will be implemented gradually through 2028.
Read more here.
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