Understanding GA4 conversions, events and tracking
TLDR: Conversion tracking in GA4 is built around events, with important actions marked as key events (conversions). Unlike Universal Analytics […]
Discrete vs continuous data: What digital marketers need to know
TLDR: Numerical data comes in two main types: discrete data (counts, whole numbers, things you can list) and continuous data
New vs returning visitors in GA4: What you need to know
TLDR Understanding new vs returning visitors in GA4 helps brands tailor their marketing, optimize their websites, and improve conversions. This
Understanding bounce rate in Google Analytics
TLDR: Google Analytics bounce rate explained Bounce rate in Google Analytics measures the percentage of users who land on a
Google Search Console vs Google Analytics: What’s the difference and why you need both
TLDR: When it comes to website performance analysis, GSC (Google Search Console) focuses on SEO metrics, providing insights into how a
Reporting vs. analytics: Why you need both
“At the end of the day, you need both reporting and analytics. One without the other is like a map
What you need to know about Google Tag Manager’s auto-loading update
From April 2025, there will be some important changes to the way your Google Tag Manager container works within Google
Digital news to watch: changes are being made to Google Tag Manager
In this month’s digital news, starting on 10 April 2025, containers with Google Ads and Floodlight tags will automatically load
Unlocking the Power of Benchmarking in GA4: What You Need to Know
Google Analytics 4 (GA4) has recently introduced a highly anticipated feature: benchmarking reports. This new tool allows users to compare …