Discrete vs continuous data: What digital marketers need to know
TLDR: Numerical data comes in two main types: discrete data (counts, whole numbers, things you can list) and continuous data […]
TLDR: Numerical data comes in two main types: discrete data (counts, whole numbers, things you can list) and continuous data […]
TLDR Understanding new vs returning visitors in GA4 helps brands tailor their marketing, optimize their websites, and improve conversions. This
TLDR: Google Analytics bounce rate explained Bounce rate in Google Analytics measures the percentage of users who land on a
TLDR: When it comes to website performance analysis, GSC (Google Search Console) focuses on SEO metrics, providing insights into how a
“At the end of the day, you need both reporting and analytics. One without the other is like a map
From April 2025, there will be some important changes to the way your Google Tag Manager container works within Google
In this month’s digital news, starting on 10 April 2025, containers with Google Ads and Floodlight tags will automatically load
Google Analytics 4 (GA4) has recently introduced a highly anticipated feature: benchmarking reports. This new tool allows users to compare …
If you’re still regretting the end of Universal Analytics, dissatisfied with the GA4 experience, or seeking a more privacy-focused tool, …