How to set up Google Analytics 4 in Shopify
Follow our step-by-step guide to help you through the process of setting up Google Analytics 4 in Shopify. Setting up […]
Is GA4 the future of analytics? Unveiling its pros and cons
Google Analytics 4 (GA4) has become the new standard for website and app analytics, offering a future-proof approach to data
Understanding UTM Tracking Parameters in Google Analytics 4
In today’s digital landscape, effective marketing campaigns rely on data-driven insights. Google Analytics 4 (GA4) is a powerful tool that
Data delays in GA4: What you need to know
As brands transition over to GA4, there are some common frustrations that users are already reporting – unsurprisingly with a