How to impress your CMO when it comes to forecasting ad performance
As a Marketing Manager, it can be difficult to manage the expectations of your CMO. Their focus tends to be […]
How does market research benefit a business?
Market research helps companies perform better, plan future strategies and navigate their ever-changing markets. Let’s talk about some of the
What does it mean to be ‘insights driven’?
With the demand for technology and insight-driven solutions on the rise, the pressure on organisations using data to remain competitive
How do you convince the board about attribution modelling?
Last month, we hosted an online panel discussion on attribution modelling and all the challenges that come with it, such
Last click doesn’t win – rethinking attribution modelling
On Wednesday May 26, BOSCO™ hosted an online panel discussion on attribution modelling. Joining our CEO John Readman on the
A best practice guide to Amazon and eBay marketplaces
Without a solid marketing strategy, your marketplace ads will struggle to be seen in search results. When it comes to
Womenswear: ASK BOSCO index rates the top 20 UK fashion retailers
The online retailers setting the trend in women’s fashion Each month, we run the scoring for a league table in
Say goodbye to historical UA data – everything you need to know about July 2024
From the week commencing July 1, 2024, accessing Universal Analytics properties or the API, even in read-only mode, will be