The challenge
SGS Engineering, a leading online retailer specializing in power tools, garden, and garage equipment, faced significant challenges in reporting and data analysis. With 90% of sales occurring online across multiple channels, obtaining a clear view of performance metrics – such as channel mix, conversion rates, and return on ad spend – was a cumbersome process. Google Analytics (GA4) alone struggled to provide the depth of insight they needed due to the complexity of SGS’s diverse product range and multiple sales channels.
The lack of visibility into channel performance also meant that marketing budgets were not always optimized for the best possible return. The manual effort required to compile and interpret data was time-consuming and inefficient, leaving room for error and missed opportunities.
SGS needed a solution that provided not only historical and current reporting but also accurate forecasting to optimize their channel spend and maximize returns.
100%
Improvement in reporting and forecasting processes
How ASK BOSCO® has helped
To address these reporting challenges, SGS Engineering integrated ASK BOSCO into their performance marketing strategy and now use it on a daily basis for reporting, benchmarking and forecasting. By streamlining their data consolidation and analysis, they are now able to:
Gain a clearer, up-to-date understanding of channel performance.
Access accurate and instant conversion rate tracking across all sales channels.
Improve decision-making by identifying the most effective marketing investments.
Reduce reliance on manual data aggregation and analysis.
Optimize budget allocation by understanding which channels deliver the highest ROI.
Benchmark against industry competitors
ASK BOSCO’s reporting suite and AI-powered budget planning has transformed SGS’s reporting efficiency and optimized their marketing strategy so they can now forecast with greater confidence – and achieve greater success online. Instead of relying on fragmented data sources, the team at SGS now make informed decisions backed by precise analytics, allowing for more agile and effective marketing campaigns.
Neil Sansom, Chief Executive Officer | SGS Engineering
ASK BOSCO® has been transformative for us in terms of reporting and the decisions we are now able to make around budgets. I use the platform on a regular basis to see what’s going on in the business and to create board reports. My team use the platform on a daily basis and it has become a key tool for effectively running our online business.
Key take homes
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