The challenge
The UK’s leading door retailer, Leader Doors, sought to capitalise on the Q4 online trading period. However, they faced significant challenges in creating forecasts and plans that their team could confidently rely on. This was further complicated by the absence of a reliable source of truth in their reporting, which hindered their ability to make informed decisions.
Instead, they found themselves reliant on their performance agency doing the heavy lifting to guide decision-making, using this as the direction for their business strategy.
40%
Increase in online revenue using ASK BOSCO®
What we did
Using ASK BOSCO®, Leader Doors and their agency have been given all the data they need at their fingertips, enabling smarter decision-making during key times of the year.
Forecasting performance has not only driven improvements in revenue and sales but has also enhanced efficiency, with ROAS increasing by 25%.
While strong sales might suggest Leader Doors are making the right marketing choices, the ASK BOSCO® Index, which is part of the platform’s competitor benchmarking feature, has also offered valuable validation by showing how they compare against competitors. This clarity has transformed their reliance on an agency into a collaborative effort. An agency using ASK BOSCO®’s forecasting and budget planning capabilities can support with campaigns and marketing activity, allowing the team at Leader Doors to focus on shaping their strategic direction.
“We plan our budgets weekly to enable us to make changes and identify issues. Without ASK BOSCO® it would be almost impossible for us to be able to do this, as if our agency didn’t have the overall visibility over our campaigns and couldn’t offer reports, recommendations, and insights on a weekly basis, it wouldn’t work.”
Gary Murray, Chief Marketing Officer | Leader Doors
Key take homes
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