TLDR: ASK BOSCO® Analysts are focused versions of AI Analyst, set up for a specific team, use case or client. Each one sees only the data it needs, follows your definitions and comes with starter prompts. With Analyst Builder, you describe the Analyst you want in plain English and AI Analyst drafts it for you to review and save.
One AI analyst can't speak every team's language
Your paid media team talks in ROAS and CPM. Your SEO team cares about rankings and impressions. Your trading team wants to know which products sold and why. And if you run an agency, every client has its own KPIs, its own accounts and its own idea of what "underperforming" means.
Ask one general AI analyst to serve all of them and you hit the same problems again and again:
- Answers feel generic because it can see every data source but doesn't know which ones matter to you
- Definitions drift from person to person, so two people asking the same question get two different answers
- The wrong data sneaks in, with insights pulled from channels or accounts a team doesn't use or care about
- People don't know where to start, so the questions never get asked
ASK BOSCO® Analysts fix this. Set an Analyst up once and everyone who uses it gets the right data, the right definitions and the right context from their very first question.
What are ASK BOSCO® Analysts?
An Analyst is a focused version of ASK BOSCO® AI Analyst, set up for a specific team, use case or client. Think of it like building your own AI agent or skill, without any code.
Analysts aren't separate chatbots. They shape the context inside AI Analyst: which data it can see, how it should answer, and who can use it. Click an Analyst and you start a new chat that already knows its job.
You can still use the standard AI Analyst whenever you like. Analysts guide how people work rather than restrict what they can do.
Analyst Builder: describe the ASK BOSCO® Analyst you want
You don't need to know how to write AI instructions. Analyst Builder writes them for you.
Tell AI Analyst what you need in plain English. For example: "Build me an Analyst for our paid social team. It should focus on Meta and TikTok, flag any campaign with ROAS below target, and keep answers short enough to drop into a weekly update."
Analyst Builder may ask a clarifying question or two. Then it drafts the whole setup:
- Instructions for how the Analyst should behave
- The data models it should use
- Starter prompts to help people get going
Everything lands in the standard setup fields, so you can check and edit any of it before you save. Analyst Builder only adds data you already have access to. Prefer to do it yourself? You can still build an Analyst manually.
What you can set for each Analyst
Instructions that make answers consistent
Give each Analyst up to 5,000 characters of instructions. Set its tone, how it should answer, which definitions to use, what to leave out and what to do when a question is unclear. Define "underperforming" once, exclude test campaigns once, and every person using that Analyst gets the same answer.
Data scoped to what matters
Choose up to five data models for each Analyst. Users don't have to pick a data source, and they can't accidentally pull in data from outside that scope. Answers stay grounded in the data that matters to that team or client.
Starter prompts so nobody stares at a blank box
Every Analyst comes with tailored starter prompts, plus a "Get to know [Analyst name]" prompt that explains what it can do. AI writes the starter prompts for you, and you can change them.
A name, icon and description
Each Analyst has its own name, icon and description, so it's easy to tell your "Weekly Client Report" Analyst from your "Trading Deep Dive" Analyst.
Sharing with the right people
Share an Analyst with individual users or groups in your organization. They can chat with it or copy it, and they automatically get view access to the data models it uses. Sharing doesn't give edit rights: only the creator, an admin or a user with the right permission can change it.
Easy to keep up to date
Edit an Analyst as your needs change, copy it to make a variation, or delete it when you're done. Your Analyst library is searchable, with separate views for the Analysts you've built and the ones shared with you.
Who are ASK BOSCO® Analysts for?
Anyone who uses ASK BOSCO®. Here's how different teams put them to work.
Agency account teams
Build an Analyst for each client, set up with that client's KPIs, terminology and data. Point your account managers to it and client questions get answered quickly and consistently. Need the same weekly summary for a client every Monday? One prompt in the right Analyst does it.
Paid media teams
Scope an Analyst to Google Ads and Meta so channel managers can ask about ROAS, CPM and CTR in the language they already use. Spell out what "at risk" or "underperforming" means for your team, and the ambiguity disappears.
SEO and organic search teams
An Analyst set up with Google Search Console and GA4 answers questions about rankings, impressions and traffic trends in context, with no need to choose the right data model first.
Ecommerce and trading teams
A trading Analyst scoped to Shopify and product data lets merchants dig into sales, product trends and basket behavior without searching through every data source you own. Add instructions to leave internal or test orders out of every answer.
Marketing leaders
Roll out Analysts to your teams and everyone works from the same definitions. No more two people reporting two different versions of the same number.
How to build your first ASK BOSCO® Analyst
- Open ASK BOSCO® AI Analyst
- Go to Analysts in the left-hand menu
- Click View all, then Create new
- Describe the Analyst you want in the chat. AI Analyst drafts the setup for you
- Check the instructions, data models and starter prompts, and edit anything you like
- Click Save, then choose who to share it with (if anyone)
To use an Analyst, click it. You'll start a new chat scoped to that Analyst. Chats use the standard AI Analyst unless you pick a different Analyst.
Good to know
- Analysts and Analyst Builder are available in the ASK BOSCO® Standalone web app. The ASK BOSCO® Shopify App includes the standard AI Analyst
- Each Analyst can use up to five data models, and instructions can run to 5,000 characters (you'll rarely need them all)
- Connectors to more of your tools are on the way, and you'll be able to add each one to your Analysts as it goes live
Build your first Analyst today
Analysts are live now for ASK BOSCO® web app users. Log in, head to Analysts in AI Analyst and describe the first one you'd like to build.
Want a hand setting up Analysts for your team or clients? Book a demo and we'll walk you through it. For step-by-step guides, visit the ASK BOSCO® Knowledge Hub.
Book a demoStop waiting for answers. Just ASK BOSCO®.
