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Understanding GA4 conversions, events and tracking
TLDR: Conversion tracking in GA4 is built around events, with important actions marked as key events (conversions). Unlike Universal Analytics […]
An ASK BOSCO® guide to marketing funnels
TLDR: Luke is the Head of Digital Optimization, specialising in CRO, analytics, design, and data-driven experimentation. Starting his career in […]
ROI vs ROAS in PPC: What’s the difference and how should you use them?
TLDR: ROI tells you whether you actually made any money. ROAS tells you how efficient your ad spend was. ROI […]
Digital news to watch: AI boosts Search Console insights
In this month’s digital news, Google Search Central has rolled out a new AI-powered configuration feature within Search Console, aimed […]
What is content SEO?
TLDR: Content SEO is the practice of creating high-quality, search-optimized content that helps your website rank for relevant queries. It […]
Top activewear & athleisure brands ranked by the ASK BOSCO® Index
TLDR: Athleisure is thriving and competitive, driven by social media and a demand for versatile, high-quality, everyday clothing. Customer acquisition […]
The top ecommerce events to attend in 2026
TLDR: 2026 is shaping up to be a landmark year for ecommerce professionals, with global events spotlighting AI, data, logistics, […]
New feature: Grouping and Styling in Reporting dashboards
TLDR: ASK BOSCO® lets you group related visualizations and notes to create cleaner, more structured dashboards. You can also fully […]
