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Why marketing mix analytics is essential for modern marketers
TLDR: Marketing mix analytics is a statistical approach that helps businesses understand how each marketing activity, from TV ads to […]
Digital news to watch: Google says what content gets clicked on AI Overviews
In this month’s digital news, Google’s VP of Search explained that the definition of spam was extended and said what […]
Why you need to centralize your marketing data (and how to do it)
TLDR: Marketing data centralization means pulling all your marketing data, from ads, analytics, CRM, and more, into one unified platform. […]
ChatGPT launches instant shopping with Etsy in the US
TLDR: ChatGPT has rolled out agentic shopping in the US, starting with Etsy and soon expanding to Shopify. Buyers can […]
Competitor benchmarking guide
TLDR: Competitor benchmarking helps you measure your performance against rivals instead of just industry averages. It identifies gaps, tracks trends, […]
Why Reddit, AI and SEO were the talk of BrightonSEO San Diego
Our team at ASK BOSCO had the privilege of attending BrightonSEO San Diego, held alongside HERO Conf. BrightonSEO is one […]
What is predictive analytics?
TLDR: Predictive analytics uses historical data, statistics, and machine learning to forecast future outcomes. It helps businesses make smarter decisions, […]
Top online gifting & occasions retailers ranked by the ASK BOSCO® Index
TLDR: In the £40B+ UK gifting and occasions market, success depends on owning “life moments” through personalisation, loyalty, and cross-sell. Currently, […]
