Google vs Amazon advertising: which channel will generate more profit?
We get it. You want your marketing to be as profitable as possible to boost business growth. The challenge? Struggling […]
How has iOS 14 affected paid media marketing on Facebook?
We recently hosted a webinar to discuss the ongoing effects of the iOS 14 updates on the digital and paid
Ad budget planning – from Russian roulette to predictable prowess
Today’s marketers are often tasked with balancing campaign efforts across a range of different media channels, this can make it
Goodbye ETAs: Google are sunsetting Expanded Text Ads
Google have announced that you’ll no longer be able to edit or create Expanded Text Ads (ETAs) after 30 June.
How to forecast in paid search
Forecasting is a daunting task for any PPC marketer, as it can be difficult delivering predictions for clients on what
Does the board know enough about digital marketing?
On Wednesday 23 June, BOSCO™ hosted an expert online panel discussion to explore and discuss whether the board know enough
Global Click Fraud Report: Protecting your paid marketing
With digital marketing budgets at all-time highs, particularly after the explosion of eCommerce due to COVID-19, the risk of click
How to design a winning PPC ad
With 64.4% of consumers clicking on Google ads while online shopping, the potential is huge. When running a paid search
An in-depth guide to the dangers of ad fraud and how to prevent it
For many businesses around the world, digital advertising is their most profitable and preferred advertising strategy. With digital marketing budgets