Ad budget planning – from Russian roulette to predictable prowess
Today’s marketers are often tasked with balancing campaign efforts across a range of different media channels, this can make it […]
Goodbye ETAs: Google are sunsetting Expanded Text Ads
Google have announced that you’ll no longer be able to edit or create Expanded Text Ads (ETAs) after 30 June.
How to forecast in paid search
Forecasting is a daunting task for any PPC marketer, as it can be difficult delivering predictions for clients on what
Does the board know enough about digital marketing?
On Wednesday 23 June, BOSCO™ hosted an expert online panel discussion to explore and discuss whether the board know enough
Global Click Fraud Report: Protecting your paid marketing
With digital marketing budgets at all-time highs, particularly after the explosion of eCommerce due to COVID-19, the risk of click
How to design a winning PPC ad
With 64.4% of consumers clicking on Google ads while online shopping, the potential is huge. When running a paid search
An in-depth guide to the dangers of ad fraud and how to prevent it
For many businesses around the world, digital advertising is their most profitable and preferred advertising strategy. With digital marketing budgets
The evolution of advertising spend over the last 40 years
The advertising landscape has undoubtedly progressed over the last four decades, with advancements in technology, digital channels are now dominating
How to get the most out of your paid media budget
When it comes to spending money to make money; how much is the right amount to spend? With PPC, it