From insights to results: How AI supercharges SEO and PPC in eCommerce marketing
The eCommerce industry is witnessing a surge in competition, with businesses vying for customers’ attention and loyalty. In recent years, […]
How to measure cross-channel performance
Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are interacting
PPC Budget Tips: How much should I spend on PPC?
PPC, or pay-per-click, is an important part of any digital marketing strategy. It’s a powerful tool that can help you
Google vs Amazon advertising: which channel will generate more profit?
We get it. You want your marketing to be as profitable as possible to boost business growth. The challenge? Struggling
How has iOS 14 affected paid media marketing on Facebook?
We recently hosted a webinar to discuss the ongoing effects of the iOS 14 updates on the digital and paid
Ad budget planning – from Russian roulette to predictable prowess
Today’s marketers are often tasked with balancing campaign efforts across a range of different media channels, this can make it
Goodbye ETAs: Google are sunsetting Expanded Text Ads
Google have announced that you’ll no longer be able to edit or create Expanded Text Ads (ETAs) after 30 June.
How to forecast in paid search
Forecasting is a daunting task for any PPC marketer, as it can be difficult delivering predictions for clients on what
Does the board know enough about digital marketing?
On Wednesday 23 June, BOSCO™ hosted an expert online panel discussion to explore and discuss whether the board know enough