ROI vs ROAS in PPC: What’s the difference and how should you use them?
TLDR: ROI tells you whether you actually made any money. ROAS tells you how efficient your ad spend was. ROI […]
A comprehensive guide to PPC
TLDR: Pay-Per-Click (PPC) advertising is a powerful way to buy visibility online. You bid on keywords, and your ads appear
ChatGPT launches instant shopping with Etsy in the US
TLDR: ChatGPT has rolled out agentic shopping in the US, starting with Etsy and soon expanding to Shopify. Buyers can
The ultimate cross-channel marketing guide
TLDR: Cross-channel marketing is all about creating a unified, seamless experience across multiple platforms, from email and social to PPC
The challenges of paid social media reporting and how to fix them
When it comes to social media reporting, it’s easy to get caught up in the excitement of recording the performance
Digital news to watch: Google Ads simplifies conversion tracking
In this month’s digital news, Google Ads has introduced codeless form tracking in Tag Manager, simplifying lead form submission tracking
The State of PPC 2024: Implications for Agencies
The recently released “State of PPC 2024” Global Report by PPCsurvey.com provides a detailed analysis of the pay-per-click advertising landscape
From insights to results: How AI supercharges SEO and PPC in eCommerce marketing
The eCommerce industry is witnessing a surge in competition, with businesses vying for customers’ attention and loyalty. In recent years,
How to measure cross-channel performance
Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are interacting