The ultimate cross-channel marketing guide
TLDR: Cross-channel marketing is all about creating a unified, seamless experience across multiple platforms, from email and social to PPC […]
The challenges of paid social media reporting and how to fix them
When it comes to social media reporting, it’s easy to get caught up in the excitement of recording the performance
Digital news to watch: Google Ads simplifies conversion tracking
In this month’s digital news, Google Ads has introduced codeless form tracking in Tag Manager, simplifying lead form submission tracking
The State of PPC 2024: Implications for Agencies
The recently released “State of PPC 2024” Global Report by PPCsurvey.com provides a detailed analysis of the pay-per-click advertising landscape
From insights to results: How AI supercharges SEO and PPC in eCommerce marketing
The eCommerce industry is witnessing a surge in competition, with businesses vying for customers’ attention and loyalty. In recent years,
How to measure cross-channel performance
Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are interacting
PPC Budget Tips: How much should I spend on PPC?
PPC, or pay-per-click, is an important part of any digital marketing strategy. It’s a powerful tool that can help you
Google vs Amazon advertising: which channel will generate more profit?
We get it. You want your marketing to be as profitable as possible to boost business growth. The challenge? Struggling
How has iOS 14 affected paid media marketing on Facebook?
We recently hosted a webinar to discuss the ongoing effects of the iOS 14 updates on the digital and paid