A guide to Marketing Mix Modelling (MMM)
Marketing Mix Modelling is a powerful analysis of sales and marketing data that helps estimate the impact of marketing activities […]
New Feature: Lead-Gen Reporting now on ASK BOSCO®
Our new update is a game-changer for lead-generation businesses and lead-generation reporting – and you can even link up your
Which click wins? A guide for retailers and digital marketers on the complex science behind attribution
“I’m still amazed at the number of people that rely on using last click as an attribution model. It’s incredibly
Types of predictive analytics models and how they work
Predictive analytics is a complex but necessary technique used in many industries today. To understand and educate people on the topic we
What is predictive analytics & how it is used
If you’re involved in data science and forecasting, you’ll have more than likely come across predictive analytics. This term is
What does it mean for forecasting, when past data is not predictive of the future?
As we start to approach some sort of normality after the last 12 months, our Principal Data Scientist, Dr James
Everything you need to know on how to use UTM codes
As a marketer or business owner, you already know the importance of driving consumers to your website. But how do
Did data science predict the US election outcome?
As the drama of the US presidential race winds down for another four years, electoral forecasts have been ongoing, as
Taking an AI lead on reporting and forecasting as a large agency
Recently, we had the pleasure of discussing how agencies can leverage AI with Connor, a Senior Consultant at Visualsoft. Connor