A guide to Marketing Mix Modelling (MMM)
Marketing Mix Modelling is a powerful analysis of sales and marketing data that helps estimate the impact of marketing activities […]
Marketing Mix Modelling is a powerful analysis of sales and marketing data that helps estimate the impact of marketing activities […]
Our new update is a game-changer for lead-generation businesses and lead-generation reporting – and you can even link up your
“I’m still amazed at the number of people that rely on using last click as an attribution model. It’s incredibly
Predictive analytics is a complex but necessary technique used in many industries today. To understand and educate people on the topic we
If you’re involved in data science and forecasting, you’ll have more than likely come across predictive analytics. This term is
As we start to approach some sort of normality after the last 12 months, our Principal Data Scientist, Dr James
As a marketer or business owner, you already know the importance of driving consumers to your website. But how do
As the drama of the US presidential race winds down for another four years, electoral forecasts have been ongoing, as
Recently, we had the pleasure of discussing how agencies can leverage AI with Connor, a Senior Consultant at Visualsoft. Connor