Time Series Forecasting in Digital Marketing: How It Can Improve Campaign Planning and Performance
Accurately forecasting the performance of future digital campaigns is an important part of digital marketing. With PPC costs increasing and […]
The Agency Hackers Agency Forecast Report: key Insights into Agency Effectiveness, Efficiency, and Confidence
The Agency Forecast Report, which was released October 2024 by Agency Hackers in collaboration with Wix Studio, provides an in-depth
Why Choose ASK BOSCO Over Supermetrics?
When it comes to managing your marketing data, having the right tools can make all the difference. While Supermetrics is a popular
Why choose ASK BOSCO over Google Analytics 4?
Google Analytics 4 (GA4) may be the default analytics tool for many marketers, but is it the best choice for actionable
What is OpenAI’s new Project Strawberry?
OpenAI has consistently been at the forefront of artificial intelligence (AI) innovation, pushing the boundaries of what AI can achieve. …
What is OpenAI’s new Project Strawberry?
OpenAI has consistently been at the forefront of artificial intelligence (AI) innovation, pushing the boundaries of what AI can achieve.
A guide to Marketing Mix Modelling (MMM)
Marketing Mix Modelling is a powerful analysis of sales and marketing data that helps estimate the impact of marketing activities
New Feature: Lead-Gen Reporting now on ASK BOSCO®
Our new update is a game-changer for lead-generation businesses and lead-generation reporting – and you can even link up your
Which click wins? A guide for retailers and digital marketers on the complex science behind attribution
“I’m still amazed at the number of people that rely on using last click as an attribution model. It’s incredibly