Why marketing mix analytics is essential for modern marketers
TLDR: Marketing mix analytics is a statistical approach that helps businesses understand how each marketing activity, from TV ads to […]
Why you need to centralize your marketing data (and how to do it)
TLDR: Marketing data centralization means pulling all your marketing data, from ads, analytics, CRM, and more, into one unified platform.
What is predictive analytics?
TLDR: Predictive analytics uses historical data, statistics, and machine learning to forecast future outcomes. It helps businesses make smarter decisions,
Time Series Forecasting in Digital Marketing: How It Can Improve Campaign Planning and Performance
Accurately forecasting the performance of future digital campaigns is an important part of digital marketing. With PPC costs increasing and
The Agency Hackers Agency Forecast Report: key Insights into Agency Effectiveness, Efficiency, and Confidence
The Agency Forecast Report, which was released October 2024 by Agency Hackers in collaboration with Wix Studio, provides an in-depth
Why Choose ASK BOSCO Over Supermetrics?
When it comes to managing your marketing data, having the right tools can make all the difference. While Supermetrics is a popular
Why choose ASK BOSCO over Google Analytics 4?
Google Analytics 4 (GA4) may be the default analytics tool for many marketers, but is it the best choice for actionable
What is OpenAI’s new Project Strawberry?
OpenAI has consistently been at the forefront of artificial intelligence (AI) innovation, pushing the boundaries of what AI can achieve. …
What is OpenAI’s new Project Strawberry?
OpenAI has consistently been at the forefront of artificial intelligence (AI) innovation, pushing the boundaries of what AI can achieve.