How to Forecast ROI on Facebook Ads
Facebook advertising can be a powerful tool for generating leads, driving traffic, and increasing sales. But with so many variables […]
How much should I spend on Facebook ads?
Facebook ads are an essential aspect of any comprehensive digital marketing strategy. They allow you to reach a large audience
Twitter confirms blue tick fee: Would you pay to be verified?
Social media platform Twitter has confirmed that they will allow users to purchase blue tick verification. In an Apple iOS
How to optimise your paid social campaigns
Social media marketing has become one of the pillars of most digital marketing strategies today. A comprehensive social strategy will
The Impact of iOS 14 Update on Facebook Ads
Apple’s new iOS 14.5 update launched in June of 2021 and came with some pretty significant changes to the way
12 ecommerce and digital marketing trends that you should know for 2022
2021 was yet another year like we’d never seen before, on the back of covid shaking the world in 2020.
Paid social vs. organic social
There is no doubt that social media has had an exponential rise over the past few years and can be
Assessing the performance of your marketing channels: Key metrics to track
When measuring your marketing activity and campaigns, not all metrics are considered equal. You could be focusing on the wrong
How to allocate budget for digital marketing in 2022
As you prepare your business financially for 2022, you’ll need to plan and assess your digital marketing budget. After an