The perfect mix of using first-party vs third-party data…
“If you’re basing everything off just your third-party data, then it’s probably not going to be as accurate… but if […]
ASK BOSCO® ranks the top homeware brands ahead of summer
Each month, we focus on a specific retail sector and rank retailers against each other using our advanced competitor benchmark
State of Marketing Reporting: 75% of Marketers Sack Agencies for Poor Reporting
Transparency and actionable insights have become non-negotiables for businesses partnering with marketing agencies. Recent research by ASK BOSCO®, the leading AI
Introducing the Report Builder: A New Feature in ASK BOSCO®
The ASK BOSCO® platform just got even better with the release of Report Builder — a powerful, intuitive feature designed to simplify
How to plan your first-party data strategy: A beginner’s guide
Privacy regulations and the phasing out of third-party cookies have made it more important than ever to establish a solid
Why AI can never replace real branding
Steve Edge, self-proclaimed ‘Madman, Prophet, Wanderer’ and founder of renowned branding agency ‘Steve Edge Design’ delighted our guests at ASK
The rising tide of AI: key trends and insights for B2B technology providers in 2024
In a recent article by Gartner, studies have shown that artificial intelligence is no longer a niche technology. In 2023,
Just launched! ASK BOSCO® AI Reporting Suite
We are delighted to launch the new ASK BOSCO® AI Reporting Suite. This powerful feature centralizes your marketing and business
What are the legal Implications of AI in Marketing?
As a marketer using AI, it’s essential to understand the legal implications of AI to mitigate legal risks. At our