The hidden cost of PPC reporting without a single source of truth
TLDR: Blended attribution hides underperforming campaigns, manual reporting eats hours that should go into optimization, and last-click data rewards the
How to measure PPC ROI without third-party cookies, a practical guide
TLDR: Cookies are disappearing, platforms are modelling more, and attribution gaps are widening. But measuring PPC performance is still very
How to run PMax and Search Campaigns together
TLDR: Running Performance Max and Search campaigns in the same account isn’t complicated, but it does require a clear structure.