TLDR: ASK BOSCO® KPI Alerts let you set up automated email notifications for the metrics that matter most to you. Choose from three alert types – Scheduled, Threshold, and Anomaly. So you’re always informed, whether it’s a routine daily update or an unexpected spike in your data.
Read more on our knowledge hub.
The problem that KPI Alerts solve
Marketing teams spend too much time checking in on their data manually. Logging in, navigating to the right dashboard, pulling up the right KPI, and repeating that process every day, or worse, multiple times a day, is time nobody has to spare.
The reality for most teams looks something like this:
- A PPC manager needs to know the moment their ad spend crosses a certain threshold, but finds out hours later when the damage is already done.
- An agency account manager is manually checking client dashboards each morning just to stay on top of performance.
- An ecommerce director wants to be alerted if revenue drops suddenly, but has no way of knowing unless they happen to look at the right time.
- A CMO is relying on their team to flag problems that should be surfacing automatically.
KPI Alerts flip the model: instead of you going to find the data, the data comes to you. Set it up once, and ASK BOSCO® watches your metrics around the clock, notifying you by email exactly when you want to be notified, or the moment something unexpected happens.
Three types of KPI Alerts
Scheduled Alerts – regular updates on demand
A scheduled alert sends you an email update on a KPI at a time you choose. Want to know your daily sales figure at 9am every morning? Done. Need a weekly summary every Monday? No problem.
When setting up a scheduled alert, you can choose to receive notifications:
- Hourly – Set an interval in hours (alerts are rounded to the nearest half-hour or full hour).
- Daily – Pick a specific time of day, with the option to include or exclude weekends.
- Weekly – Choose one or more days and a preferred send time.
- Monthly – Specify dates as a number or comma-separated list (e.g. “5, 10, 15”) and a send time.
You can also add a custom message to any alert, useful for providing context to teammates who are subscribed alongside you.
Threshold Alerts – know the moment a KPI hits a number that matters
Threshold alerts notify you when a KPI crosses a value you define. Rather than checking whether your cost has crept over $12,000, you let ASK BOSCO® do the watching and tell you when it happens.
When setting up a threshold alert, choose from the following conditions:
- Greater than
- Greater than or equal to
- Less than
- Less than or equal to
- Equal to
- Not equal to
If your KPI includes a time-series keyword (such as “weekly”), you can also alert on percentage movement, with options for “Changes by (%)”, “Increases by (%)”, and “Decreases by (%)”. This makes threshold alerts particularly powerful for catching sudden swings in performance.
You can control how often ASK BOSCO® checks the threshold condition – hourly, daily, or weekly and set a preferred timezone. One important thing to note: if a KPI temporarily satisfies your threshold but returns to normal before the next scheduled check, you won’t receive an alert. The check is against the value at the time it runs.
Anomaly Alerts – catch the unexpected before it becomes a problem
Anomaly alerts are designed for the moments you didn’t know to look for. Instead of flagging a specific number, anomaly detection tells you when a KPI is behaving outside its normal range, a sudden drop in conversion rate, an unusual spike in cost, a pattern that just doesn’t look right.
Set how often you want ASK BOSCO® to check your KPI (every few minutes, hourly, daily, weekly, or monthly) and it will notify you whenever something looks off.
A few things to keep in mind: anomaly detection requires at least six data points in the KPI chart to work. If you’re using a monthly view, that means six months of data; a daily view needs six days. If you see a warning when setting up an anomaly alert, adjust the date range of your KPI chart before proceeding.
How to set up a KPI Alert
Setting up any type of alert follows the same simple steps:
- Select the KPI you want to monitor, either from a dashboard or via AI Analyst. If you’re using AI Analyst, pin the KPI to a new or existing dashboard first.
- Hover over the KPI visualization and click the Create Alert icon.
- In the Set up your alert window, choose your alert type: Scheduled, Threshold, or Anomaly.
- Configure your settings (frequency, condition, timezone, custom message).
- Click Create Alert.
That’s it. From then on, ASK BOSCO® handles the monitoring.
Sharing alerts with your team
Alerts aren’t just for you. When setting up an alert, you can add teammates as subscribers so everyone who needs to know, knows.
Your name is automatically added as a subscriber. To include others, enter their names in the subscribers field. Access permissions apply: you need view access to the underlying data source to subscribe teammates who also have view access, and edit access to subscribe anyone regardless of their current permissions.
If a subscriber doesn’t have the right access, ASK BOSCO® will prompt you to either remove them or grant them view access.
Managing your alerts
All alerts are managed directly from the dashboard where the KPI lives. Click the three dots in the corner of any KPI visualization to see the alert options, where you can:
- Edit the alert settings.
- Add or remove subscribers.
- Unsubscribe yourself.
- Delete the alert entirely.
The emails
All alert emails are sent to the email address associated with your ASK BOSCO® login, from no-reply@askbosco.io. When you first create an alert, you’ll receive a confirmation email. After that, alerts arrive in your inbox at the time you’ve scheduled them.
Each alert email includes a View KPI button that takes you directly to the relevant chart in your ASK BOSCO® account, so you can go from notification to investigation in a single click.
Worth checking: make sure no-reply@askbosco.io isn’t being filtered into your junk folder.
Ready to set up your first alert?
Log in to your ASK BOSCO® account, navigate to a dashboard with a KPI visualisation, and hover over the chart to find the Create Alert icon. For more on building KPI charts to alert against, check out our KPI Charts guide. If you’d like a live walkthrough, book a demo with our team.
