New feature: Asking “Why” questions in ASK BOSCO®

3 min read
why questions ASK BOSCO

TLDR: ASK BOSCO® AI Analyst now supports ‘why’ questions, allowing you to ask natural-language follow-ups like “Why did my sales drop last month?” and instantly get clear explanations of what caused the change. Our AI Analyst identifies the key drivers behind shifts in your data using change analysis and provides easy-to-read summaries and visuals all in one chat. 

Introducing why questions 

When you notice something unexpected in your charts or data, a drop in revenue, a spike in traffic, a shift in customer behaviour, the next question is usually why? 

With this latest release, you can now ask direct follow-up questions to our AI Analyst such as: 

  • “Why did my sales drop last month?” 
  • “Why did sales fall in Q2?” 
  • “Why has revenue dropped after 4th October?” 

ASK BOSCO® AI Analyst automatically identifies the relevant metric, locates the point of change, and uses our change analysis engine to unpack the key drivers behind that movement. 

The result? A clear, natural-language explanation alongside detailed, automatically generated visuals, all within the same conversation. 

From high-level to deep insight 

Previously, you could ask questions like “What’s my monthly sales?” to generate a chart. Now you can keep going: ask “Why?” and AI Analyst will dig into the change, compare time periods and surface what really matters. 

This capability works on single-metric, non-sliced charts, giving you quick answers to everyday performance questions. 

For example: 

new feature: Why Questions

Why example

“Why has the revenue dropped after 4th October?” 

AI Analyst identifies the exact change point, compares it to the next available date and highlights which factors moved most, whether that’s fewer transactions, lower AOV, reduced traffic or something else entirely. 

Why example 

“Explain the change in website traffic last week compared to the week before.” AI Analyst interprets the timeframe, performs a week-on-week comparison and presents the contributing channels, campaigns or customer behaviours driving the shift. 

With why questions, you can investigate changes on the fly, speeding up root-cause discovery and reducing the back-and-forth typically required in traditional analytics tools. 

See it in action

Take a look at our short, guided demo to see how why questions work inside ASK BOSCO® AI Analyst:  https://askbosco.storylane.io/share/t6kq14zim5ko 

Why questions in AI Analyst unlock a new level of analytical power. Instead of manually slicing data, switching charts or stitching together insights, you can now explore patterns, anomalies and performance shifts conversationally, just as you would with an analyst sitting beside you. This feature is available now for all ASK BOSCO® users. 

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