30 Apr 2025 |
30 Min watch

TikTok Shop and Trends: Strategies to grow your brand

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Want to make the most of TikTok? Join us live to learn how to tap into trending content to grow your brand fast. We’ll cover what makes trends tick, how to spot them early, and how to turn them into real results.

We’ll be joined by Maddie Forman, who leads the Fashion Business Development team at TikTok Shop, who will discuss how to determine if TikTok Shop is the right fit for your business and share strategies for scaling your success on the platform. Get direct insight from our TikTok insider on the key steps for success and discover what’s next if you’re ready to start onboarding with TikTok Shop.

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  • Spotting trends: How TikTok trends start, spread, and what to do when you see one.
  • Content that clicks: Tips for creating trend-based content that feels fresh, on-brand, and authentic.
  • Paid vs Organic: When to ride the wave naturally and when to put budget behind it.
  • Noticing opportunities on TikTok Shop: How to succeed on the platform based on the business type. How the set-up works and get your questions answered during an interactive Q&A session with a TikTok Shop expert.

Rebekah Waller 
Senior Performance Marketing Manager | Modo25

Emanuela Escalante 
Senior Paid Social Account Manager | Modo25

Maddie Forman 
Business Development Leader | TikTok Shop

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