3 min Watch |
Updated 14 Feb 2025

How the CEO of an online business transformed his reporting and forecasting

Neil Sansom SGS

Neil Sansom, CEO of SGS Engineering explains how extracting meaningful data from Google Analytics (GA) proved challenging due to the complexity of their business model.

SGS needed a solution that provided not only historical reporting but also accurate forecasting to optimize their channel spend and maximize returns. 

ASK BOSCO® has allowed them to: 

  • Increase success online
  • Increases efficiencies
  • Connect and consolidate all data including their ecomm platform data
  • Benchmark against competitors
  • Provide quick and easy reports such as board reports. 

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