The challenge
Before using ASK BOSCO®, Sigma Sports struggled with limited visibility and fragmented reporting across their advertising channels which included Google, Meta and Youtube. Decision-making was often reactive, relying on incomplete or outdated data. This made it challenging to identify which campaigns were driving results and where budgets could be optimized. The lack of transparency created inefficiencies and frustration, leaving the team guessing at how to best allocate their resources.
What we did
The ASK BOSCO® platform has transformed how Sigma Sports view and use their data. By consolidating all advertising and performance metrics into one clear and customizable dashboard, the platform has provided the transparency they had been missing. With ASK BOSCO®, the team can now easily pinpoint high-performing campaigns and underperforming areas, allowing for real-time adjustments.
The ability to ask tailored questions and instantly receive visual insights has empowered the team to think strategically and make smarter, data-driven decisions. As CEO Ian Whittingham explained: “The transparency and visibility of our data in ASK BOSCO® has really helped us make better decisions and ask smarter questions.”
These changes directly contributed to a 20% uplift in sales, showcasing the power of actionable insights and intelligent reporting.
20%
Uplift in sales using ASK BOSCO®
Key take homes
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