Spreadsheets. Dashboards. Filters. Pivot tables. For years, we’ve relied on them to interpret data and answer business questions. But what if you could skip the clicks, forget the formulas, and just ask?
Introducing ASK BOSCO® AI Analyst. Our new conversational AI feature that sits on top of your business data in the ASK BOSCO® platform and lets you interact with it in plain English. It’s a totally different way of accessing insight – and it’s going to change how you and your team approach data and reporting.
Instant insights from your data with natural language questions
Whether your team is drowning in dashboards, or you’re a CMO waiting on analysts, or an agency wasting hours pulling data across hundreds of different platforms for clients, ASK BOSCO® AI Analyst changes that by flipping the model: now, the data comes to you, when you ask for it.
With ASK BOSCO® AI Analyst, you simply type a question such as “What were my best performing channels last month?” and get a visualized, trustworthy answer immediately. If you want to dig deeper you can then ask follow-up questions such as “How did those channels perform by day?” It’s an intuitive, natural-language experience backed by structured data and a robust AI Trust Layer to ensure accuracy and transparency.
What makes ASK BOSCO® AI Analyst different?
AI analyst is a purpose-built, agentic AI designed to support the real questions business and marketing teams ask every day.
Key capabilities include:
✅ Conversational analysis – Ask plain-language questions and get visual answers instantly.
✅ Follow-up and drill-down – Continue the thread to refine, explore, or pivot your query.
✅ AI Trust Layer – Full transparency into how answers are generated, including filters, formulas, and data tokens.
✅ Visualization-first – Switch seamlessly between tables and charts, and export what you need.
✅ Dashboard integration – Pin answers to your dashboards or download them for use elsewhere.
✅ Secure and compliant – Built with data privacy at its core.
What kind of questions can you ask ASK BOSCO® AI Analyst?
ASK BOSCO® AI Analyst can understand a wide range of business and marketing queries in natural language. Whether you’re exploring top-line performance or digging into granular campaign data, you can ask questions the way you’d ask a colleague.
Best of all, no SQL or technical skills are required – just plain English. Here are just some of the types of questions it can handle:
✅ Simple Computations
- “How many purchases were made last week?”
- “Count the number of campaigns in Performance Max.”
- “What is the average sales per channel?”
✅ Date-Based Queries
- “What are my weekly sales?”
- “Show campaigns with no sales in the last 3 months.”
- “Compare SEO performance in Q1 2025 vs Q1 2024.”
✅ Comparisons & Trends
- “Compare sales from mobile vs desktop in March.”
- “What’s the month-over-month percentage change in revenue?”
- “Compare weekend vs weekday conversions this quarter.”
✅ Ratios, Percentages & Advanced Calculations
- “What is the percentage of revenue from Direct in 2024?”“
- “What is the ratio of clicks to impressions?”
- “What is the daily change in sales this month?”
✅ Descriptive Questions
- “What can I use this dataset for?”
- “Tell me more about this data.”
- “What fields are available in this data source?”
✅ Strategic Exploration
- What can I analyze next?”
- “Where did most of our sales come from last quarter?”
- “Which channels drove the highest ROAS last month?”
If you’d like to find out more about ASK BOSCO® AI analyst, please get in touch with our team – we’d love to show you around the platform.
