The definition of success is quite subjective, and from our point of view as digital marketing experts, we determine successful Shopify ecommerce businesses as ones where their online marketing performance matches their sales performance.
Shopify is a versatile commerce platform that empowers users to sell products online and in person, catering to businesses from solo entrepreneurships to global brands. We wanted to compare the leading 25 retailers who are currently leading by revenue vs their online marketing performance using our ASK BOSCO® Competitor Benchmarking feature.
Our ASK BOSCO® Index analysis involves evaluating the “credit score” or digital presence of leading retailers and comparing their performance using our competitive benchmarking tool.
Here are the top UK Shopify stores ranked by revenue, according to AI:
- Oh Polly
- Gymshark
- Victoria Beckham
- Motel Rocks
- Represent
- Club L London
- Public Desire
- Jaded London
- Hunter Boots
- French Connection UK
- Drake’s
- Lucy & Yak
- Skinnydip London
- Twinings
- Kick Game
- Killstar
- BrewDog
- Pangaia
- Hiut Denim Co.
- Rocket Dog
- Chubbies
- HELM Boots
- Asphalte
- Dixxon
- Negative Underwear
What is the ASK BOSCO® Index Score?
The ASK BOSCO® Index, part of the Competitor Benchmarking section in our platform, is your go-to tool. It measures your digital presence and evaluates the impact of your SEO, paid search, website health, and other marketing efforts.
Unlike traditional metrics that focus solely on marketing budgets, the ASK BOSCO® Index takes a holistic view. It analyzes your performance across both paid media and organic traffic, using data from trusted third-party sources to provide a comprehensive and accurate assessment of your online presence.
So, what’s a good ASK BOSCO® Index score? Scores range from 0 to 1000, with the average for brands and retailers hovering around 500. A higher score signals stronger online performance. Think of it as your digital marketing “credit score.” The closer to 1000, the better you’re doing as a retailer online!
Top ASK BOSCO® Index by online performance
Who topped our league table?
Gymshark
Gymshark has shown that leadership in revenue and marketing go hand in hand, solidifying its position as a leader in the fitness apparel industry.
During Black Friday, the brand employed aggressive discount-centric marketing, offering up to 70% off to create urgency among shoppers. This was amplified through omnichannel advertising, leveraging email campaigns, social media ads, and paid search to maximize visibility. Collaborations with fitness influencers further extended the reach, adding authenticity to their promotions.
Beyond sales events, Gymshark’s “We Do Gym” brand platform showcased its connection to gym culture through storytelling, high-quality content, and events like community workouts and pop-ups. The brand’s retail expansion included a New York pop-up store and the launch of its premium ‘Everywear’ line in partnership with Selfridges, effectively positioning Gymshark in the luxury fitness market. These efforts were supported by cross-channel promotions using influencers and digital campaigns. On social media, Gymshark maintained dominance by creating trending short-form videos on TikTok and Instagram Reels, engaging their audience with fitness challenges, and generating hype with limited-edition product drops
Findings from our analysis
Our performance analysis revealed some interesting insights. Notably, a few brands in our top 10 rankings performed significantly lower in terms of revenue. However, Skinny Dip, Pangaia, and Asphalte emerged as standout performers in the ‘Website Performance’ category. Despite their success, competing with Gymshark’s dominance in paid search performance and market share presents a substantial challenge. The contrast between these performance metrics underscores the varying strengths and strategic focuses of different brands.
Want to know more?
If you’d like to know more about the ASK BOSCO® competitor benchmarking feature and find out where your brand sits on our league table rankings, simply get in touch with us at team@askbosco.com – we’d love to hear from you.
