In this month’s digital news, Google’s new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries. Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete.
Google Ads’ new AI Max match type gives advertisers visibility into automated search performance. Enabling clearer comparisons and more informed campaign decisions. Google Ads is simplifying how advertisers test broad match keywords.
Reddit’s new AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights. Most companies now rely on SEO teams to steer AI strategy. But many marketers feel unsure about AI Overviews and lack cross-team support.
Google’s new MUVERA algorithm improves Search
Google announced a new multi-vector retrieval algorithm called MUVERA which speeds up information retrieval and ranking and improves accuracy. Using vector embedding enables machines to understand the similarities between words. Topics and phrases that are closely related, leading to a more well-rounded answer. This shows the shift towards similarity judgements and aligning with the context and intent of a query overall in SEO today. Rather than exact match keywords that have previously been used.
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Google rolls out June 2025 Core Update
Google started rolling out their June 2025 core update, announced on Monday 30th June and expected to take up to three weeks to fully roll out. Like with every core update, our advice is not to panic and make any rash decisions. But instead to watch how your rankings and traffic performs throughout and after the update to assess if any changes are needed to your current strategy. Changes seen from core updates will not reflect recent updates. But rather longer term patterns seen on your site. See our advice on how to prepare and recover from core updates.
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Google Ads rolls out “AI Max” search match type in Search Term report
Google Ads’ new AI Max match type now allows you to see automated search performance separately from traditional match types. It appears as a distinct category in reporting dashboards. Enabling analysis of key metrics like ROAS, CPA, and CPC. By blending broad match, creative signals, and landing page content, AI Max expands reach but raises concerns over cost and relevance. This update, part of a beta rollout, more easily test the results of AI Max campaigns to understand the difference between that and existing campaign types.
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Google Ads simplifies broad match testing
Google Ads now allows A/B testing of broad match keywords within a single Smart Bidding campaign, removing the need for duplicate campaigns. This built in experiment splits traffic evenly between your original setup and a broad match variant. It applies all campaign level updates to both test arms, ensuring consistency. Available via the Experiments tab or Recommendations, it offers quicker, cleaner insights. However, it is not compatible with portfolio bid strategies. Google recommends running tests for six to eight weeks. This update simplifies a previously complex process, making it easier to evaluate broad match performance with fewer errors and better reporting.
Read more here.
Reddit launches 2 new AI advertising tools
At Cannes Lions 2025, Reddit launched two AI tools under Reddit Community Intelligence to support community-based marketing. Reddit Insights provides real time trend and sentiment data, while Conversation Summary add-ons display positive user content beneath ads. Brands like Publicis, Hershey, Lucid Motors, and Jackbox are early adopters. These tools aim to foster authentic engagement and improve ad credibility. Experts call it a genuine innovation for tapping into Reddit’s subcultures. Following the launch, Reddit’s stock rose eight percent. With strong growth and user presence in APAC, Reddit may soon become a more prominent player in social media advertising.
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SEO leads as 68% of organisations shift strategies for AI search
With most companies relying on SEO teams to steer AI strategy, there is a divide in those that are making changes immediately (68%) versus those that are taking a ‘wait and see’ approach (57%), according to the latest survey by BrightEdge. Most marketers surveyed said they are cautiously optimistic about AI Overviews (57%), with 20% seeing changes but not knowing where to start, and 4% being in a state of “complete confusion”. The results of the survey did show that the reliance on SEO teams alone to respond to these AI changes (54% of companies asked), leaves teams without a cross-functional support for their AI strategy, as this is higher than all other departments in the survey options combined.
Read more here.
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