In this month’s digital news, Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights. an Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.
Google’s new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions. You can now set up first-party mode in the Google tag and Google Tag Manager by integrating with your Cloudflare account.
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility. Google’s John Mueller speculated on why the ‘15% of queries unseen’ statistic remains steady despite changes from LLMs and AI search.
Google expands conversion tracking for Merchant Center
Google Merchant Center is expanding conversion tracking to include events beyond clicks on Shopping ads. Encompassing conversions from Search web results and other sources. Providing merchants with a more comprehensive view of their product performance.
Read more here.
Apple document leak reveals scoring system for AI-generated responses
A 170-page internal playbook from Apple has been leaked. Assessing digital assistant responses to user queries exclusively to Search Engine Land. Allowing us to gain insight into how the company decides that is “good” or “harmful” to show. Responses are judged by human assessors on six categories, including:
- Following instructions
- Language
- Concision
- Truthfulness
- Harmfulness
- Satisfaction
Parallels can be drawn between the Preference Ranking from Apple and Google’s Quality Rater guidelines which hints at the type of content that might get surfaced, quoted or summarised by AI-driven searches being very much the same as content that is most likely to rank in standard Organic Search.
Read more here.
Search Engine Land received the Apple Preference Ranking Guidelines v3.3 via a vetted source who wishes anonymity.
Google Analytics rolls out Generated Insights feature to decode data fluctuations
Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface trends and anomalies. Potentially saving you hours of manual work and so you can react faster to what’s really going on. The Generated insights feature identifies unusual patterns (e.g., unexpected conversion spikes). Then analyses several combinations of dimensions and metrics to determine probable causes. It then delivers explanations in plain language directly within the Analytics interface.
Read more here.
Set up first-party mode through the Google tag and Google Tag Manager
You can now set up first-party mode in the Google tag and Google Tag Manager by integrating with your Cloudflare account. This integration enables you to gain greater control over your data. Improving the accuracy of your Google Analytics reporting and driving conversions uplift.
Read more here,
Google Demand Gen get new conversion tracking columns
Google is rolling out new conversion tracking columns for Demand Gen campaigns. Giving advertisers a more nuanced view of social-style performance tracking. Advertisers can now directly compare Demand Gen campaign performance with paid social platforms, using view-through conversion data that provides a more comprehensive attribution model.
Read more here.
Google revisits 15% unseen queries statistic in context of AI search
Google’s John Mueller confirmed at Search Central Live NYC that it still remains the case that 15% of all search queries are brand new and Google have never seen them before. It was expected that this may increase with the development of AI and LLMs. Leading users to search more long tail, specific queries, however that 15% figure still stands today.
Read more here.
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