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Who will win the AI Search race? Google vs ChatGPT vs LLM search engines
TLDR: The AI search race will not produce a single winner because AI is not replacing search. The future belongs […]
The ultimate guide to conversion APIs
TLDR: Conversion APIs are server-to-server tracking solutions that send conversion data directly from your website to advertising platforms like Meta, […]
Google launches the Universal Commerce Protocol (UCP) in the US
TLDR: Google (with Shopify and retail partners) has launched the Universal Commerce Protocol (UCP). This open-standard API framework lets AI […]
Digital news to watch: Apple and Google partner to power Siri with Gemini AI
In this month’s digital news, Apple has officially joined forces with Google to integrate the “Gemini” artificial intelligence into its […]
Ecommerce & SEO Conferences to Attend in 2026
TLDR: 2026 is shaping up to be a landmark year for ecommerce and SEO professionals, with global events spotlighting AI-powered […]
Understanding GA4 conversions, events and tracking
TLDR: Conversion tracking in GA4 is built around events, with important actions marked as key events (conversions). Unlike Universal Analytics […]
An ASK BOSCO® guide to marketing funnels
TLDR: Luke is the Head of Digital Optimization, specialising in CRO, analytics, design, and data-driven experimentation. Starting his career in […]
ROI vs ROAS in PPC: What’s the difference and how should you use them?
TLDR: ROI tells you whether you actually made any money. ROAS tells you how efficient your ad spend was. ROI […]
