ASK BOSCO® Custom data build
Numbers your marketing, ecommerce and finance team all finally agree on
Finance says one number, marketing says another, and nobody fully trusts the tracking. ASK BOSCO® Enterprise is our bespoke, specialist-led solution: we connect your data, fix your tracking, validate every number with your team, then build the channel-level reporting your board actually asks for.
Brands who trust us to make their lives easier
What’s the main challenge you’re facing right now?
Reconciled numbers that finance, sales, and marketing agree on.
We join your marketing, ecommerce and finance sources into one ASK BOSCO® data layer, then sit down with your finance, marketing and product teams to validate every number before anyone logs in. Meetings stop being arguments about whose figure is right, and start being decisions.
All your sources in one data layer
Built around how your business really works
No coding required for your team
Numbers signed off by your team
Fix the tracking before you trust the model
Attribution built on broken tracking gives confident wrong answers. So we start with the foundations: a full tracking audit, analytics reconciled against your backend revenue, and the leaks fixed. Then we scope the right approach for you, whether that’s multi-touch, marketing mix modeling or something simpler, as a bespoke component built on data you already own.
GA4, Tag Manager and server-side audit
Tracking fixes that change the picture
Reconciled against backend revenue
An attribution approach scoped to you
Reporting your board actually asks for
Swap the monthly spreadsheet rebuild for a combined acquisition and retention dashboard. Ask ASK BOSCO® AI Studio to build, cost of acquisition by channel, new vs returning customers, cohort views, 12-month lifetime value and margin by category. We train your team, and AI Analyst sits on top of your bespoke data model so you can ask questions directly instead of waiting on manual analysis.
Cost of acquisition by channel
Margin and per-customer profitability
Cohort and lifetime value views
AI Analyst on your own data
Privacy-conscious by design
We bring in only the data needed to answer the business question, nothing more. No tools or LLMs you can’t let near your data. That’s what allows us work with regulated and healthcare-adjacent businesses that most analytics tools can’t serve. Sensitive sources connect only once data handling is agreed, and we work with the data you already own. Plus, no additional costs or token usage.
Minimum-necessary, allow-listed access
Privacy-safe regional grouping
Anonymized, hashed customer IDs
No new tracking pixel on your site
Recognized for our onboarding. Real people set you up.
Reviews
I use it weekly to see what’s happening in the business, and a significant number of slides in my board report come straight from it. My team uses it daily. We chose ASK BOSCO® because we wanted something granular that goes beyond historical reporting. Forecasting and understanding future returns was the key for me, and that’s a problem ASK BOSCO® has fixed.
Neil Sansom, CEO, SGS Engineering
Why finance and growth teams choose a custom build
With ASK BOSCO® Enterprise
- One validated source of truth
- Numbers finance and marketing both sign off
- Channel-level reporting for the board
- Tracking you can actually trust
- Privacy-safe by design
- A specialist team that stays with you
Without ASK BOSCO®
- Numbers that never reconcile
- Monthly spreadsheet rebuilds
- Product-only reporting
- Revenue lost as no tracking
- Tools you can't let near your data
- Reporting that depends on one person
Success stories from businesses like yours
How Visualsoft saved 50% of their agency’s time spent reporting and forecasting
ASK BOSCO® FAQs
Can't find the answer to your question? You can always Request a callback from our team of experts!
How is an ASK BOSCO® Custom Data Build different to the standard platform?
With ASK BOSCO®, you can simply connect all your marketing and ecommerce data with the click of a button, enabling you to see all your data in one place. A Custom Data Build is the layer on top, reconciling all the numbers, configuring your tracking so you can be confident in your decisions. Founders, finance, marketing and your agency all see the same figures, so meetings are about decisions, not whose number is right.
Is this just for enterprise companies?
No. It's for any business whose data, tracking or reporting problems need hands-on fixing, whatever its size. What decides fit is the problem, not the label.
We're on Shopify. Isn't the app enough? And if we're not, is this for us?
Shopify isn't what decides it. If your numbers don't reconcile or your tracking needs diagnosing, the custom build can help either way. If the Shopify app or self-serve platform covers what you need, we'll tell you.
How long until we see dashboards?
It depends on how many sources you have and the state of your tracking, so we agree timing once discovery has scoped the work. In one recent multi-source build, reporting was demoed early and the full setup was live in around 3.5 months. We validate before rollout, so you never act on half-finished numbers.
We just want attribution. Can you help?
That's the problem we solve. Attribution built on broken tracking gives confident wrong answers, so we diagnose and fix the data first, then scope the right approach for you (multi-touch, marketing mix modeling or something simpler) as a bespoke component built on your own data.
Do you use a tracking pixel?
Not today. We use the data you already own, which keeps things privacy-conscious and avoids adding another tag to your site.
Our data is too sensitive. Can you still work with it?
We work to a minimum-necessary standard: allow-listed tables, hashed customer IDs, privacy-safe postcode grouping and phased connections for sensitive sources. We've done this for a regulated online pharmacy.
What happens after go-live?
We stay on a weekly cadence, support day-to-day issues, and grow the model as your needs grow. The platform licence includes continuous ASK BOSCO® updates, new features and ongoing support.
Should we just hire an analyst instead?
One hire covers one skill set. ASK BOSCO® Enterprise gives you data engineering, tracking, modeling, reporting and a platform, and it doesn't leave when someone resigns.
What sort of questions can I ask my data?
Our AI Analyst sits on top of your own validated data model (connected marketing, ecommerce and finance sources, plus the acquisition, retention, LTV and margin reporting). So the strongest example questions are the ones that would otherwise send a Financial Controller back to the spreadsheets. For example, “What share of revenue came from returning customers this month?”