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Google launches the Universal Commerce Protocol (UCP) in the US

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New in ASK BOSCO®: PDF Continuous Dashboard Downloads

New in ASK BOSCO®: PDF Continuous Dashboard Downloads

Great news – you can now export ASK BOSCO® dashboards as continuous PDFs. This means you can export exactly what’s on […]

How to measure content marketing ROI: A practical framework that works

How to measure content marketing ROI: A practical framework that works

TLDR: Content marketing ROI can be measured, but not the same way as paid channels: it’s about influence across the […]

Top ecommerce analytics tools: which one is right for you?

Top ecommerce analytics tools: which one is right for you?

TLDR: Ecommerce brands looking for analytics tools are usually either buried in spreadsheets or juggling disconnected ones. The guide compares […]

Digital news to watch: Amazon cracks down on ‘CPU waste’ among engineers

Digital news to watch: Amazon cracks down on ‘CPU waste’ among engineers

In this month’s digital news, AWS is cracking down on internal use of EC2 instances among its engineers. Software quality […]

How to calculate ROI for social media marketing

How to calculate ROI for social media marketing

TLDR: Assuming ROI in social media marketing reports can be difficult when your data is skewed by vanity metrics. When […]

How to calculate ROI for social media marketing

How to calculate ROI for social media marketing

TLDR: Assuming ROI in social media marketing reports can be difficult when your data is skewed by vanity metrics. When […]

What is server-side tracking? A plain English guide for marketers

What is server-side tracking? A plain English guide for marketers

TLDR: Most marketing teams are making budget decisions using incomplete data and they aren’t aware of it. Ad blockers, Safari’s […]

Digital news to watch: Google Gemini launch delayed as tech falls short of internal goals

Digital news to watch: Google Gemini launch delayed as tech falls short of internal goals

In this month’s digital news, Google has been months behind schedule on delivering Gemini 3.5 Pro. The company has been […]

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