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Why Reddit, AI and SEO were the talk of BrightonSEO San Diego
Our team at ASK BOSCO had the privilege of attending BrightonSEO San Diego, held alongside HERO Conf. BrightonSEO is one […]
What is predictive analytics?
TLDR: Predictive analytics uses historical data, statistics, and machine learning to forecast future outcomes. It helps businesses make smarter decisions, […]
Top online gifting & occasions retailers ranked by the ASK BOSCO® Index
TLDR: In the £40B+ UK gifting and occasions market, success depends on owning “life moments” through personalisation, loyalty, and cross-sell. Currently, […]
The top 10 ecommerce KPIs you need to track in 2025
TLDR: ecommerce in 2025 is tougher than ever: acquisition costs are rising, privacy rules are reshaping tracking, and AI is […]
What is server-side tracking?
TLDR: Server-side tracking is a way of sending user data directly from your server to platforms like Google or Meta, […]
Digital news to watch: Google owner Alphabet pledges £5bn AI investment in UK
In this month’s digital news, Google’s parent company Alphabet has announced a £5bn investment in the UK’s artificial intelligence sector. […]
Discrete vs continuous data: What digital marketers need to know
TLDR: Numerical data comes in two main types: discrete data (counts, whole numbers, things you can list) and continuous data […]
The ultimate cross-channel marketing guide
TLDR: Cross-channel marketing is all about creating a unified, seamless experience across multiple platforms, from email and social to PPC […]
