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How to plan your first-party data strategy: A beginner’s guide

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New feature: Grouping and Styling in Reporting dashboards

New feature: Grouping and Styling in Reporting dashboards

TLDR: ASK BOSCO® lets you group related visualizations and notes to create cleaner, more structured dashboards. You can also fully […]

John Readman named AI Entrepreneur of the year at the Great British Entrepreneur Awards

John Readman named AI Entrepreneur of the year at the Great British Entrepreneur Awards

Our CEO and Founder, John Readman, has been crowned AI Entrepreneur of the Year at the Great British Entrepreneur Awards […]

Digital news to watch: Google introduces a total budget campaign within PMax

Digital news to watch: Google introduces a total budget campaign within PMax

In this month’s digital news, Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. […]

New feature: Asking “Why” questions in ASK BOSCO®

New feature: Asking “Why” questions in ASK BOSCO®

TLDR: ASK BOSCO® AI Analyst now supports ‘why’ questions, allowing you to ask natural-language follow-ups like “Why did my sales […]

Understanding Google penalties in 2025: What they really mean for your SEO

Understanding Google penalties in 2025: What they really mean for your SEO

TLDR: Google penalties aren’t what they used to be. Gone are the days when you’d get a scary manual penalty […]

How much to spend on Meta Ads

How much to spend on Meta Ads

TLDR: Your Facebook Ads budget depends on your goals, business stage, and how long you’ve been in the market. Start […]

A comprehensive guide to PPC

A comprehensive guide to PPC

TLDR: Pay-Per-Click (PPC) advertising is a powerful way to buy visibility online. You bid on keywords, and your ads appear […]

Why marketing mix analytics is essential for modern marketers

Why marketing mix analytics is essential for modern marketers

TLDR: Marketing mix analytics is a statistical approach that helps businesses understand how each marketing activity, from TV ads to […]

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