Black Friday and Cyber Monday reward the brands that plan early and punish the ones that don’t. In this live webinar, John Readman is joined by a panel of specialists to unpack exactly how to prepare your paid search, paid social, and data strategy for peak trading season.

You’ll hear from Emily Hakner on using ASK BOSCO® to build a data-led peak plan, forecasting demand, setting realistic targets, and spotting opportunity before the rush hits.

From the paid media side, Modo25’s paid campaign specialists will cover how to structure and pace budgets, scale winning campaigns, and avoid the common mistakes that cost brands sales during their busiest week of the year.