Join this must-attend session for CMOs with our Director of Agency, Dan Akers, and CEO, John Readman, as they unpack the strategic shift CMOs need to prepare for: the move from PPC dependency to sustainable, revenue-driving SEO in an AI-dominated search landscape.

They’ll reveal what’s really happening beneath the surface — from AI Overviews driving a 35% drop in click-through rates to rising CPCs and diminishing PPC returns. You’ll discover why organic search, even with reduced SERP visibility, continues to outperform on trust, conversion quality, and long-term revenue contribution.

Dan and John will also break down how AI Overviews are reshaping the SEO playbook: elevating the importance of authority, E-E-A-T, structured data, and schema, while creating new brand visibility opportunities across platforms like Perplexity, ChatGPT, and Reddit. Finally, they’ll show how AI-driven analysis of your PPC spend can expose inefficiencies and pinpoint where reallocating budget into SEO will deliver higher ROI, improved profitability, and compounding growth.