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How to optimise for the future: SEO, AI Overviews and Conversational Search.
Online
15/010/2025 | 2:30 PM - 3:15 PM GMT

Overview
Being visible online means more than just ranking in search engines, it’s about your page showing up in answers generated by AI systems like Google’s AI Overviews, ChatGPT, Perplexity, and more. Users are now asking, not searching, for product recommendations and content, meaning traditional SEO strategies may not be enough.
In this webinar, our Head of Digital Optimisation and Head of SEO will walk you through what it takes to make your SEO and brand visibility AI‑ready, so you can ensure every piece of content works harder to make your brand seen.
Key takeaways
- AI systems reward precision and authority
- Understanding your real ROI drivers is vital
- Walk away with an AI-ready SEO roadmap
Get to know your speakers
Luke McDermott
Head of Digital Optimization | Modo25
Rina Krasilova
Head of SEO | Modo25
Kylie Moody
Senior SEO Account Manager | Modo25