Future-proof your strategy with our PPC vs SEO report
With ASK BOSCO®’s PPC vs SEO report, you can easily collate your data and start building a smarter, cost-effective search strategy by analyzing high-cost PPC keywords against low-performing SEO terms.
Report on all your favourite data in one place
Navigate the challenges of PPC vs SEO reporting
Cost efficiency in PPC vs SEO
Easily gauge cost efficiency across PPC and SEO for smarter budget reallocation.
Time consuming reporting
Gather data from multiple sources and speed up your PPC vs SEO reporting process with an instant report.
Overspending on PPC
Quickly identify overlapping keywords and reduce PPC spend on strong SEO terms.
Brand visibility tracking
Instantly view your brand’s visibility across both paid and organic search in a single dashboard.
Strategic budget allocation
Paid cost cluster boundaries pinpoint where PPC spend is excessive, guiding reallocation for higher impact.
Complicated keyword-level ROI
View the top 200 Google Ads keywords by cost and SEO positioning for data-driven decisions on spend.
See exactly where to invest with our SEO vs PPC report
Wasting ad spend on keywords you could be ranking for organically, for free? Identify opportunities to cut costs and boost traffic with our pre-built SEO vs PPC report.
Get the balance between PPC and SEO right
Striking the perfect balance between PPC and SEO is key to a successful digital strategy. This report collates data for these key channels to provide insights to help you avoid over-relying (and overspending!) on one channel.
Save time with instant reports
No more manual data collation – get straight to comparing your SEO and PPC performance with comprehensive graphs, clear metrics and near-unlimited drill-down options by connecting your data to our pre-built report.
Know exactly where to invest your budget
With the ability to compare your PPC and SEO strategies in a single report, you’ll know when to invest in PPC and when to prioritize SEO activities for long-term, cost-effective growth.
AI search unlocks data insights in seconds
ASK BOSCO®’s AI assistant uses natural AI language processing, delivering instant answers to your questions about your data. From top-performing paid campaigns to emerging trends, get insights in seconds, so you can make quick, informed decisions that lead to the best results. Also, gain instant AI highlights at the click of a button to understand data and produce commentary for weekly, monthly or quarterly reports.
Streamline reporting with 72+ pre-built reports and customizable features
Never spend hours building time-consuming, outdated spreadsheet reports again! Alongside our pre-built SEO vs PPC report, you’ll have access to 72+ out-of-the-box reports within our reporting suite, all designed by leading marketing experts to turn hours of weekly reporting and data analysis into seconds. In addition, all reports can be completely customized to show the metrics that matter most to you.
Join 1000+ happy customers
You can rely on 100% platform uptime
Streamline your marketing reporting with ASK BOSCO®. Alongside your PPC vs SEO report, you’ll find a whole host of expert-built reports, accurate budget forecasting and competitor benchmarking to save time and drive better decisions.
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PPC vs SEO reporting – why should I track both?
Tracking PPC performance alongside your SEO results helps to reveal opportunities to optimize your budget. You might be spending more than necessary bidding on keywords that you already rank for organically. Our PPC vs SEO report highlights these inefficiencies to help you boost return on your investment.
How can ASK BOSCO®’s PPC vs SEO report save time and money?
Our pre-built SEO report collates your data into a single source of truth to quickly identify keywords where you’re overpaying for clicks despite strong SEO rankings. As well as helping to cut wasted ad spend, you’ll also find opportunities to invest in SEO for high-cost keywords, so you’re not as dependent on paid ads in the long-term.
How can ASK BOSCO® identify improvements to my keyword strategy?
ASK BOSCO® uses AI reporting to pinpoint exactly where you’re overspending on PPC keywords and where SEO needs a boost by scanning and analyzing your data. Plus, streamline your data analysis by asking questions directly to your data and get answers from our AI assistant.
How do I connect my SEO and PPC data to the platform?
There’s no coding necessary when it comes to plugging in your PPC and SEO data sources like Google Ads and Google Search Console. Once you’ve given ASK BOSCO® the right user permissions to access your data, our platform will instantly generate your PPC vs SEO report.