Data Analytics & Predictive Modelling by BOSCO™

We combine data and machine learning to help retailers be more effective with their online investment.

What is the BOSCO™ Index?

The BOSCO™ Index is a measure of how well you are exploiting your digital opportunities when it comes to paid and organic search.

The index is computed 0 – 1000, with 575 being the average score for brands and retailers. A score of 0 represents no online presence, a score of 1000 means a domain completely owns a niche in its competitive market.

Discover your BOSCO™ Index

Trusted third party data

To create a BOSCO™ score, we use third party data and tools to assess digital marketing performance.

Keyword mapping

BOSCO™ creates a portfolio of keywords to establish a position in the market compared to their competitors.

Algorithmic modelling

The BOSCO™ data team use extensive AI modelling combined with category data to rank retailers against competitors.

The data and algorithm behind BOSCO™

Using cutting edge data science, BOSCO™ takes inputs which collect data from our trusted data partners and a list of competitors based on the retailer’s category. Machine learning then creates a portfolio of keywords which can then make marketing budget recommendations.

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