How BOSCO™ Works

We combine data and machine learning to help retailers be more effective with their online investment.

The data and algorithm behind BOSCO™

BOSCO™ has been developed by a team of leading eCommerce practitioners, global digital marketing specialists and some of the most experienced data scientists in the world.

Using cutting edge data science, BOSCO™ takes basic inputs which collect data from trusted data partners and a list of competitors based on your category. The machine learning then creates a portfolio of keywords which can then make budget recommendations.

Try BOSCO™ for free

How do I use BOSCO™?

1. Input your domain

Input your domain into the search bar, select from the countries available and click analyse.

2. Add your metrics

Choose your optimisation target (eg. ROAS), input your monthly budget (£50k) and AOV (£50) and select the category that best suits your business (Shoes).

3. Review your BOSCO™ report

A sophisticated cluster-based model assigns a portfolio of paid keywords relevant to your domain, this enables BOSCO™ to provide a recommended budget split across your digital marketing channels to deliver the desired results against your chosen targets.