Data Analytics & Predictive Modelling by BOSCO™
We combine data and machine learning to help retailers be more effective with their online investment.
What is the BOSCO™ Index?
The BOSCO™ Index is a measure of how well you are exploiting your digital opportunities compared to your competitors.
The index is computed 0 – 1000, with 500 being the median score.
If a retailer scored 1000, it would mean it is the only provider of that service in that country and category, a score of 0 would mean that the retailer has no offering online.
The data and algorithm behind BOSCO™
BOSCO™ has been developed by a team of leading eCommerce practitioners, global digital marketing specialists and some of the most experienced data scientists in the world.
Using cutting edge data science, BOSCO™ takes basic inputs which collect data from trusted data partners and a list of competitors based on your category. The machine learning then creates a portfolio of keywords which can then make budget recommendations.