Data Analytics & Predictive Modelling by BOSCO™
We combine data and machine learning to help retailers be more effective with their online investment.
What is the BOSCO™ Index?
The BOSCO™ Index is a measure of how well you are exploiting your digital opportunities in paid and organic search, compared to your competitors. The index is scored 0 – 1000, with 565 being the median score.
Taking key data points from our trusted third-party sources, we review and rank the information provided to create an index score, for both the retailer and their closest three competitors.
The data and algorithm behind BOSCO™
BOSCO™ has been developed by a team of leading eCommerce practitioners, global digital marketing specialists and some of the most experienced data scientists in the world.
Using cutting edge data science, BOSCO™ takes inputs which collect data from our trusted data partners and a list of competitors based on the retailer’s category. Machine learning then creates a portfolio of keywords which can then make marketing budget recommendations.
Streamline your digital marketing metrics
BOSCO™ Pro inputs data from trusted third party sources to make recommendations, integrate your own data to assess your own marketing performance.
BOSCO™ Connect provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place, enabling best-spend predictive forecasts to be created by combining market analytics with your own internal data.
