Peak planning 2026: How to build a BFCM strategy that converts
Overview
Black Friday and Cyber Monday reward the brands that plan early and punish the ones that don’t. In this live webinar, John Readman is joined by a panel of specialists to unpack exactly how to prepare your paid search, paid social, and data strategy for peak trading season.
You’ll hear from Emily Hakner on using ASK BOSCO® to build a data-led peak plan, forecasting demand, setting realistic targets, and spotting opportunity before the rush hits.
From the paid media side, Modo25’s paid campaign specialists will cover how to structure and pace budgets, scale winning campaigns, and avoid the common mistakes that cost brands sales during their busiest week of the year.
Key takeaways
What you’ll take away:
- How to build a peak plan backed by data
- Practical paid campaign tactics for scaling spend without losing efficiency
- What to have in place before peak hits, and what to watch during it
- Real examples of what’s worked (and what hasn’t) for ecommerce brands at peak
Get to know your speakers
John Readman
Founder & CEO | ASK BOSCO®
Emily Hakner
Director of Product | ASK BOSCO®
Additional panellists
To be revealved soon | Modo25
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