TLDR: 2026 is shaping up to be a landmark year for ecommerce and SEO professionals, with global events spotlighting AI-powered search, digital retail innovation, omnichannel growth, performance marketing, logistics, and data-driven decision-making.
From London to Las Vegas, Berlin to Sydney, these conferences bring together ecommerce leaders, SEO specialists, and digital decision-makers shaping the future of online retail. Whether you’re scaling a D2C brand, leading enterprise SEO, or driving digital transformation across markets, 2026’s ecommerce and SEO event calendar is one of the strongest yet.
We’ve rounded up the must-attend ecommerce and SEO conferences for 2026, broken down by region.
Events in the UK
Retail Week Live – London
Date: 3 March 2026
Why attend:
A high-level retail leadership event focused on strategy, innovation, and the future of commerce in the UK.
Who it’s for:
Senior retail, ecommerce, and commercial leaders.
Pro tip:
Ideal for networking and trend-spotting rather than tactical learning.
WTS Fest London – London
Date: 5 February 2026
Why attend:
A one-day SEO conference focused on technical excellence, content, analytics, and inclusive leadership.
Who it’s for:
SEO specialists, digital marketers, and growth teams.
Pro tip:
Sessions are highly practical, bring notes you’ll actually reuse.
DTC Live – London
Date: 12 March 2026
Why attend:
A focused event for DTC brands covering growth, retention, and modern ecommerce challenges.
Who it’s for:
Founders, ecommerce managers, and growth marketers.
Pro tip:
Great peer-to-peer conversations, arrive ready to network.
Ecommerce Scotland – Glasgow
Date: 12 March 2026
Why attend:
A strong regional event bringing together Scottish and UK ecommerce leaders.
Who it’s for:
Senior ecommerce and marketing professionals.
Pro tip:
Plan sessions ahead, it’s a packed one-day agenda.
MD Ecom – Manchester
Date: 26 March 2026
Why attend:
A community-led ecommerce event focused on practical growth insights.
Who it’s for:
Mid-market ecommerce teams and brand leaders.
Pro tip:
One of the UK’s most approachable networking environments.
Internet Retailing Expo – Birmingham
Date: 13th-14th May 2026
Why attend:
A cornerstone UK ecommerce event covering CX, fulfilment, platforms, and performance.
Who it’s for:
Ecommerce, marketing, and operations teams.
Pro tip:
Bring cross-functional colleagues for maximum value.
BrightonSEO – Brighton
Date: 30 April – 1st May 2026
Why attend:
The UK’s largest SEO conference with world-class speakers and actionable insights.
Who it’s for:
SEO specialists, content teams, digital leads.
Pro tip:
Book fringe events and training days early.
Pulse eCommerce Summit – London
Date: 13-14 May 2026
Why attend:
One of the UK’s flagship ecommerce summits for ambitious retailers and DTC brands.
Who it’s for:
Heads of ecommerce, digital leaders, founders.
Pro tip:
Don’t miss the breakout sessions and socials.
Re:commerce – London
Date: 15 May 2026
Why attend:
Focused on sustainable and circular ecommerce models.
Who it’s for:
Innovation, sustainability, and retail strategy leaders.
Pro tip:
Great for forward-looking brand strategy.
Hive MCR – Manchester
Date: 21-22 May 2026
Why attend:
A modern digital conference blending ecommerce, marketing, and innovation.
Who it’s for:
Growth-focused digital teams.
Pro tip:
Strong mix of inspiration and practical insight.
Europe: E-commerce & SEO events in 2026
Ecommerce Berlin Expo – Berlin
Date: 17–18 February 2026
Why attend:
Europe’s largest free ecommerce expo with massive international attendance.
Who it’s for:
European ecommerce teams and cross-border brands.
Pro tip:
Wear comfortable shoes, it’s huge.
Friends of Search – Amsterdam
Date: 12 March 2026
Why attend:
A highly respected SEO and PPC conference with deep technical content.
Who it’s for:
Advanced search professionals.
Pro tip:
Ideal for senior SEO practitioners.
SMX Paris – Paris
Date: 9-10 March 2026
Why attend:
Enterprise-level SEO and PPC strategy with a European focus.
Who it’s for:
In-house search leaders and agencies.
Pro tip:
Strong international speaker lineup.
SMX Munich – Munich
Date: 10-11 March 2026
Why attend:
Advanced search marketing insights tailored to European markets.
Who it’s for:
Senior SEO and PPC professionals.
Pro tip:
Highly tactical sessions.
SERP Conference – Sofia
Date: 25 March 2026
Why attend:
An emerging SEO event with strong technical depth.
Who it’s for:
SEO specialists and consultants.
Pro tip:
Excellent value for advanced learning.
Digital Marketing Europe – Lisbon
Date: 14-16 April 2026
Why attend:
Covers SEO, PPC, CRO, and analytics in one agenda.
Who it’s for:
Full-funnel digital marketers.
Pro tip:
Good balance of strategy and execution.
World Retail Congress – Berlin
Date: 27-29 April 2026
Why attend:
A global leadership-level retail conference.
Who it’s for:
C-suite and senior retail executives.
Pro tip:
Think strategy, not tactics.
Shoptalk Europe – Barcelona
Date: 9-11 June 2026
Why attend:
One of Europe’s most influential retail and ecommerce events.
Who it’s for:
Director-level and C-suite leaders.
Pro tip:
Bring a team to maximise coverage.
USA & global events
NRF Retail’s Big Show – New York
Date: 11-13 January 2026
Why attend:
The biggest retail event in the world.
Who it’s for:
Enterprise retailers and global brands.
Pro tip:
Book travel early.
SEO Week – New York
Date: 27-30 April 2026
Why attend:
A multi-day deep dive into modern SEO strategy.
Who it’s for:
Senior SEO leaders and in-house teams.
Pro tip:
Best for advanced practitioners.
SMX Advanced – Boston
Date: 3–5 June 2026
Why attend:
One of the most technical SEO conferences globally.
Who it’s for:
Expert-level SEO professionals.
Pro tip:
Not for beginners, expect deep dives.
Shoptalk – Las Vegas
Date: 24-26 March 2026
Why attend:
A global meeting point for ecommerce, retail, and tech leaders.
Who it’s for:
CEOs, ecommerce directors, digital leaders.
Pro tip:
One-to-one meetings drive the most ROI.
Sydney SEO Conference – Sydney
Date: 20 March 2026
Why attend:
Australia’s leading SEO conference.
Who it’s for:
SEO specialists and digital marketers.
Pro tip:
Strong technical focus.
Retail Fest – Gold Coast
Date: 5-7 May 2026
Why attend:
Australia’s biggest retail festival blending ecommerce, stores, and innovation.
Who it’s for:
Retail and ecommerce leaders.
Pro tip:
Great mix of learning and networking.
Final thoughts
These conferences offer unmatched opportunities to learn, connect, and future-proof your strategy. Whether you’re an established retailer, a scaling DTC brand, or leading SEO and digital growth, attending the right events in 2026 could define your competitive edge. To stay ahead with ecommerce and SEO strategy, connect with ASK BOSCO® or reach out to our expert team at team@askbosco.com.
