Digital Marketing & Data Podcasts

Exclusive podcast content from our experts on digital marketing, data analytics and technology.

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Digital Marketing Podcasts

Featured podcasts

LBC News

Retail performance in December vs January – 17.02.23

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LBC News

Retail performance in December vs November – 20.01.23

Fireside With Founders And Leaders

Making better spending decisions with AI

The Inbound Success Podcast

Using AI to Optimise Your Paid Ad Spend

The AI for Sales Podcast

The Role of Artificial Intelligence in Lead Generation And Conversion Strategies

Make Each Click Count

Disrupting How Digital Marketing is Being Done

Real Marketers Podcast

Rethinking Marketing Attribution

Actionable Marketing Podcast

How to Kill Assumptions and Make Marketing Predictable

The Next CMO

Best Practices For In-Sourcing Your Marketing

Commerce Code

The Advertising Attribution Problem – The Trouble With Paying for Clicks & Eyeballs

Marketing Technology Podcast

Why you should not have a budget for some online channels

WBS Rocks

Grow Your Business by Planning and Measuring Marketing Channels

Key topics of discussion

Predictive Marketing: How to forecast your marketing performance and spend by channel

Marketers often don’t work with enough data and take risky decisions that don’t produce results. Answering questions such as: “What happens if I spend an extra $100k on FB?” is often just an educated guess and part of an “experiment”. That’s where we can help.

We explain how marketers can predict their marketing performance and spend by channel. We deep into the unique process we uses at BOSCO™ help major brands to dominate online without taking unnecessary risks.

Last Click Doesn't Win: Starting with multi-touch attribution the right way

Attribution is hot topic in digital marketing and 90% of retailers still use the last-known direct click for revenue attribution. That leads to bad marketing decisions and overspending on easily measurable channels such as Google or Facebook.

We offer advice and a step-by-step strategy on how companies can start with a multi-touch attribution to prevent wasting money on the wrong channels

How to solve the over-reliance on Google

As Google became a dominant channel years ago, the marketing world has fallen into its trap. Before Google, marketers needed to experiment and come up with new ideas that drove innovation and progress. Today, marketers can often rely solely on Google, completely ignoring other channels although they might yield better results. On top of that, Google makes spending money easy and even easier to measure.

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