Past events
Take a look at our past marketing and eCommerce events as well as expert panel discussions.
A live, guided tour of ASK BOSCO® AI Highlights.
Our Director of Product, Emily Hakner, provided a live guided tour of the new AI Highlights. With a demo on how to receive executive summaries that spotlight your most critical performance metrics via the AI Highlights feature.
Watch a guided tour of the ASK BOSCO® AI reporting and forecasting platform from our experienced performance specialist, Isobel Wormald. Suitable for existing customers and also those wanting to find out more about the platform.
The workshop covered:
🧑💻 An overview of the platform: measurement, AI reporting, budget planning, forecasting and competitor benchmarking
🎤 Q&As about the platform and how it can help your business
Matt Fraser, our Digital PR and Outreach Manager at Modo25walked you through how to learn the essential techniques to identify and secure high-quality backlinks.
This webinar included:
⛓️💥 The impact of link building on search engine rankings and website authority.
💡 Insights into effective outreach strategies that increase your chances of earning backlinks.
📈 Understanding the tools and metrics to measure the success of your link-building campaigns.
Our Director of Product, Emily Hakner, walked you through the exciting new features in ASK BOSCO®’s AI reporting suite, including:
🛠️ Creation and full customization of reports
🔍 AI search functionality and the ability to drill down into your data
✨ AI highlights to give an executive summary of your performance
📚 Template report library – with a range of ready-to-go reports including CRO, SEO, and more
..and more!
Our director of product, Emily Hakner, Walked attendees through the new ready-to-go range of reports available in the ASK BOSCO® AI reporting suite including:
💸 PPC Reports (Pay-Per-Click)
🔄 CRO Reports (Conversion Rate Optimization)
🔍 SEO Reports (Search Engine Optimization)
🛒 eCommerce Reports
🌐 Marketplace Reports
…and more!
Our annual IRL event at Home Grown Club, London. During this breakfast session we heard from experts in the field of AI covering topics including AI overviews, the legal implications of AI in marketing, AI’s use in branding and reporting using AI.
The breakfast session included:
🎤 Informative sessions led by tech, retail and data specialists including by Exposure Ninja, Steve Edge, KPMG and more
🔥 Fireside chats
During this informative webinar, our Head of Optimisation Luke McDermott was joined by Eoin Kenneally from Great Rail Journeys and Jack Dennison from Sigma Sports. Together, they explored how CRO and A/B testing techniques can boost your website’s performance and maximize profits.
Key Takeaways:
📊 A/B Testing: Learn why A/B testing is the simplest yet most effective method to enhance your website’s performance by optimizing all its elements.
🧑💻 User Experience & ROI: Discover how improving upper funnel metrics not only benefits your users but also leads to a better return on investment (ROI).
🌐 Beyond Websites: Understand that CRO isn’t limited to just your website. Explore how you can apply these strategies to test various elements, including third-party tools including search and merchandising solutions.
Panellists:
John Readman: CEO & Founder, Modo25/ASK BOSCO®
Eoin Kenneally – Global Ecommerce Director, Great Rail Journeys
Jack Dennison – Head of Ecommerce & Data Sigma Sports:
Luke McDermott – Head of Data Optimisation, Modo25:
In this 45 minute webinar, our SEO team discussed the importance of link building as part of an SEO strategy – with recent claims from Google that they need “very few links to rank pages”, we explored whether this is the case and discussed the impact link building can still have on organic performance, particularly as AI Overviews comes into play.
In this webinar we uncovered actionable steps and strategies for brands and retailers looking to transition towards in-housing. Key takeaways:
🚀 Practical advice on implementing in-housing initiatives into your marketing operations.
🔍 Explore AI tools and technologies that can help the transition to in-house digital marketing and save you money.
🤔 Common challenges associated with in-housing with proven solutions.
In this 45-minute webinar, we explored the relationship between Affiliate and PPC channels and how they can complement each other to enhance marketing performance. Designed for anyone in digital marketing, the key takeaways were:-
🤝 How to develop a complementary PPC and Affiliate strategy
💰 Advantages and disadvantages of brand bidding
🚀 How to run successful CSS campaigns
🧭 Importance of analyzing user journeys and tweaking strategies based on the results
AI is poised to change the world of search, not least with Google’s new AI-powered search engine SGE about to start being rolled out in the UK for the first time. Our CEO and founder, John Readman was delighted to invite Tim Cameron-Kitchen, from Exposure Ninja to talk all things ‘SGE’. Tim and his team have been prodding, testing, and hacking SGE for almost a year, and are now sharing their process for getting websites ranked in SGE, step-by-step.
In this insightful 60-minute webinar, Tim shared exactly what SGE is, how it works, what it means for marketers and SEO managers, and – most importantly – how to get your website ranked in it.
What you can expect:
🔮 Find out what SGE means and how it works
🎯 Top tips to get your website ranking in SGE
📺 Plain-English, jargon-free explanations and live demos
Key features:
🔮 Brand new forecasting capabilities, forecast performance with 96% accuracy.
📈 Consolidated data in one place to help you streamline and speed up reporting.
👑 Benchmark your online performance against competitors within your industry.
📅 Starting in March 2024, all websites using Google Advertising Products must switch to Google Consent Mode version 2. Still a bit confused and wondering what this means for you? Watch our online workshop…
What we covered:
🔒 What is Google Consent Mode 2.0 and what does it mean for you?
🌟 Steps for implementing Consent Mode 2.0
🔍 What we’ve seen so far
❓ Q&A session
Key features:
🔮 Brand new forecasting capabilities, forecast performance with 96% accuracy.
📈 Consolidated data in one place to help you streamline and speed up reporting.
👑 Benchmark your online performance against competitors within your industry.
Key takeaways:
➡️ Learn the no.1 secret for growing and scaling your performance agency.
➡️ How to use AI to better optimise your client accounts.
➡️ Three key AI tools you can use immediately within your agency.
New! ASK BOSCO® Budget Planner: Forecast, predict & optimize your media budget
Do you want to know exactly how to allocate your digital marketing budget? Our CEO, John Readman, and Director of Product, Emily Hakner, give a guided tour of ASK BOSCO®’s revolutionary new feature – ‘Budget Planner.’ This cutting-edge feature uses a sophisticated machine-learning algorithm to forecast, predict, and optimize budget allocation across your entire marketing media mix.
In this workshop, you will gain valuable insights into:
🔑 The key features and how they can enhance your marketing strategy.
🚀 Practical steps on how to effectively use and implement the ASK BOSCO® Budget Planner within your company and specific role.
📊 How to access the optimization recommendations either through monthly channel outputs or weekly campaign optimization suggestions.
Watch the recording now to learn more. The passcode is: BAecGm4*
– When is the right time to in-house?
– How to find the right talent
– How to manage and motivate the in-house team
– Is it cheaper to manage in-house or with an agency?
– KPI measurement and best practice in-house.
Watch the recording now to learn more:
Our PPC specialists Dan Akers and Tom Pickard, shared exclusive tips and tricks on how to plan for paid media success in 2024. Tom and Dan discussed budget planning, target setting and channel plans. As well as what to expect in 2024 and what to leave behind in 2023. Watch the recording now to learn more:
ASK BOSCO® Live was an afternoon of learning, discussion and networking with a focus on the dynamic world of data and the use of technology to highlight the essential metrics you should be focusing on to allow you to make better, data-driven decisions within the digital landscape
Gain invaluable insights from industry leaders and organisations that have masterfully integrated cutting-edge data techniques to guarantee success in the digital landscape.
Affiliates and Q4: The blueprint for a successful affiliate strategy
Q4 has officially begun, which means that it’s time to boost those marketing budgets and to get ready for a massive influx in business. For those in the affiliate marketing space, this means that understanding how to keep up affiliate marketing momentum for the entire time is vital to success.
GA4 Survival Guide: A Hands-On Workshop for Agencies Facing Common Struggles
Are you finding GA4 difficult to navigate? Universal Analytics used to be straightforward, answering questions like “where’s my traffic coming from?” but in GA4, it seems almost impossible if you don’t have a Masters degree. Join our expert panel who will answer all of your burning GA4 questions and the right way to report on digital marketing.
Preparing for peak: Actions you need to take NOW for a highly profitable season
Between Black Friday, Cyber Monday, the December holidays and more, calling it “peak season” is an understatement. So, knowing what’s on the horizon, how should you prepare? Join our expert panelists as we discuss steps you can take NOW to get the best out of the peak trading season.
John shares the secrets of how to scale an agency quickly, whilst simultaneously increasing client satisfaction, ensuring employee happiness and reducing software costs. You will come away with knowledge and strategies that you can implement immediately.
Key takeaways:
➡️ Learn the no.1 secret for growing and scaling your performance agency
➡️ How to use AI to better optimise your client accounts
➡️ Three key AI tools you can use immediately within your agency
This is a must-see session from our CEO and BBC retail expert John Readman, who shares practical strategies for reducing your online media costs while simultaneously increasing your ROAS.
Key takeaways:
➡️ Learn which key KPIs you need to measure to drive performance
➡️ How you can easily identify winning campaigns and channels for your business in 2023
➡️ Three immediate budget-saving techniques you can implement
Harnessing AI For Your Agency & In-House Team’s Success in 2023
In our latest breakfast workshop, a panel of industry experts helped to distil the noise around AI and offer some practical advice and food for thought about how AI can help you and your agency.
During this two-hour session, we shared use cases of AI in agencies and in-house teams, and how you can harness these new technologies. An expert panel discussion offered practical strategies for using AI in your agency, and how to stay ahead of the curve and help you to grow and scale in 2023.
Online retailers: How to thrive not just survive in 2023
Join your retail peers and our CEO and BBC retail expert for this must-see session. John shares a framework for success in 2023 with actionable insights.
Key takeaways:
➡️ Learn which key KPIs you need to measure to drive performance
➡️ How you can easily identify winning campaigns and channels for your business in 2023
➡️ Three immediate budget-saving techniques you can implement
Are affiliates just goal hangers and stealing your money?
Let’s discuss if affiliates still have a place in your eCommerce marketing strategy.
Everything you need to know ahead of Black Friday 2022
Have you taken your digital marketing inhouse yet?
The changing nature of relationships between brands and their agencies, the increased scrutiny of marketing budgets and, of course, the pandemic, have upended business models as we know them. As a hybrid agency that offers both outsourced services and inhousing strategies, join our expert panel as we discuss the pros and cons of inhousing your digital marketing.
Is performance marketing dead in a cookie-less world?
At the start of 2020, Google announced that it was removing third-party cookies from Chrome by 2022. As new privacy laws are introduced year after year, we look at the benefits of eradicating cookies, the effect it will have on advertisers and how all this will redefine the use of data for engagement and targeting. What does the cookie-less future mean for marketers?