Past events
Take a look at our past marketing and eCommerce events as well as expert panel discussions.
Affiliates and Q4: The blueprint for a successful affiliate strategy
GA4 Survival Guide: A Hands-On Workshop for Agencies Facing Common Struggles
Are you finding GA4 difficult to navigate? Universal Analytics used to be straightforward, answering questions like “where’s my traffic coming from?” but in GA4, it seems almost impossible if you don’t have a Masters degree. Join our expert panel who will answer all of your burning GA4 questions and the right way to report on digital marketing.
Preparing for peak: Actions you need to take NOW for a highly profitable season
John shares the secrets of how to scale an agency quickly, whilst simultaneously increasing client satisfaction, ensuring employee happiness and reducing software costs. You will come away with knowledge and strategies that you can implement immediately.
Key takeaways:
➡️ Learn the no.1 secret for growing and scaling your performance agency
➡️ How to use AI to better optimise your client accounts
➡️ Three key AI tools you can use immediately within your agency
This is a must-see session from our CEO and BBC retail expert John Readman, who shares practical strategies for reducing your online media costs while simultaneously increasing your ROAS.
Key takeaways:
➡️ Learn which key KPIs you need to measure to drive performance
➡️ How you can easily identify winning campaigns and channels for your business in 2023
➡️ Three immediate budget-saving techniques you can implement
Harnessing AI For Your Agency & In-House Team’s Success in 2023
In our latest breakfast workshop, a panel of industry experts helped to distil the noise around AI and offer some practical advice and food for thought about how AI can help you and your agency.
During this two-hour session, we shared use cases of AI in agencies and in-house teams, and how you can harness these new technologies. An expert panel discussion offered practical strategies for using AI in your agency, and how to stay ahead of the curve and help you to grow and scale in 2023.
Online retailers: How to thrive not just survive in 2023
Join your retail peers and our CEO and BBC retail expert for this must-see session. John shares a framework for success in 2023 with actionable insights.
Key takeaways:
➡️ Learn which key KPIs you need to measure to drive performance
➡️ How you can easily identify winning campaigns and channels for your business in 2023
➡️ Three immediate budget-saving techniques you can implement
Are affiliates just goal hangers and stealing your money?
Let’s discuss if affiliates still have a place in your eCommerce marketing strategy.
Everything you need to know ahead of Black Friday 2022
Have you taken your digital marketing inhouse yet?
The changing nature of relationships between brands and their agencies, the increased scrutiny of marketing budgets and, of course, the pandemic, have upended business models as we know them. As a hybrid agency that offers both outsourced services and inhousing strategies, join our expert panel as we discuss the pros and cons of inhousing your digital marketing.
Is performance marketing dead in a cookie-less world?
At the start of 2020, Google announced that it was removing third-party cookies from Chrome by 2022. As new privacy laws are introduced year after year, we look at the benefits of eradicating cookies, the effect it will have on advertisers and how all this will redefine the use of data for engagement and targeting. What does the cookie-less future mean for marketers?