Past events

Take a look at our past marketing and eCommerce events as well as expert panel discussions.

Harnessing AI For Your Agency & In-House Team’s Success in 2023

In our latest breakfast workshop, a panel of industry experts helped to distil the noise around AI and offer some practical advice and food for thought about how AI can help you and your agency.

During this two-hour session, we shared use cases of AI in agencies and in-house teams, and how you can harness these new technologies. An expert panel discussion offered practical strategies for using AI in your agency, and how to stay ahead of the curve and help you to grow and scale in 2023.

Watch on demand

Online retailers: How to thrive not just survive in 2023

Join your retail peers and our CEO and BBC retail expert for this must-see session. John shares a framework for success in 2023 with actionable insights.
Key takeaways:

➡️ Learn which key KPIs you need to measure to drive performance
➡️ How you can easily identify winning campaigns and channels for your business in 2023
➡️ Three immediate budget-saving techniques you can implement

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Are affiliates just goal hangers and stealing your money?

Affiliate marketing receives a mixed reaction, which may be why many brands and retailers shy away from this channel, but are you missing out on the potential benefits that affiliates could contribute to your business?

Let’s discuss if affiliates still have a place in your eCommerce marketing strategy.

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Everything you need to know ahead of Black Friday 2022

Black Friday is just around the corner and is undoubtedly the biggest shopping event of the year. However, with economic uncertainty surrounding the peak season, it’s essential that retail brands prepare accordingly. Will this year’s Black Friday event escape the inflation shadow?

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Have you taken your digital marketing inhouse yet?

The changing nature of relationships between brands and their agencies, the increased scrutiny of marketing budgets and, of course, the pandemic, have upended business models as we know them. As a hybrid agency that offers both outsourced services and inhousing strategies, join our expert panel as we discuss the pros and cons of inhousing your digital marketing.

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Is performance marketing dead in a cookie-less world?

At the start of 2020, Google announced that it was removing third-party cookies from Chrome by 2022. As new privacy laws are introduced year after year, we look at the benefits of eradicating cookies, the effect it will have on advertisers and how all this will redefine the use of data for engagement and targeting. What does the cookie-less future mean for marketers?

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Are you ready for GA4?

Google has announced that Google Analytics is to be replaced with a new version called GA4. Google claims GA4 will use advanced machine learning to provide smarter insights to improve your marketing decisions but are you prepared to make the switch. Join our online panel discussion, where our data scientist will guide you on how to use GA4 effectively.

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